Bechara Mouzannar
Chief Creative Officer at Publicis Communications Middle East
Beirut, Líbano
TituloTailgating Kills 1
Agência
Campanha Tailgating Kills
Anunciante Road and Transport Authority Dubai
Marca Road and Transport Authority Dubai
Data da primeira Transmissão/Publicação
Sector Empresarial Segurança rodoviária
Legenda Tailgating kills. Keep a safe distance.
História Tailgating on the roads is not a rare sight in the UAE, and despite repeated warnings by police, motorists continue this kind of dangerous behavior.

It ranks among the top three reasons behind fatal accidents. We created a print campaign with a simple and dire message: When you tailgate, you’re putting the lives of your innocent people in danger.
Tipo de Mídia Imprensa e publicações
Chief Creative Officer
Chief Creative Officer
Creative Director, Art Director
Senior Copywriter
Fotógrafo
Director de contas
Account Manager
Chefe de produção
Produtora
Additional Credit

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