|Titulo||Tailgating Kills 1|
|Agência||Saatchi & Saatchi Dubai|
|Anunciante||Road and Transport Authority Dubai|
|Marca||Road and Transport Authority Dubai|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Segurança rodoviária|
|Legenda||Tailgating kills. Keep a safe distance.|
|História|| Tailgating on the roads is not a rare sight in the UAE, and despite repeated warnings by police, motorists continue this kind of dangerous behavior.|
It ranks among the top three reasons behind fatal accidents. We created a print campaign with a simple and dire message: When you tailgate, you’re putting the lives of your innocent people in danger.
|Tipo de Mídia||Imprensa e publicações|
|Chief Creative Officer||Bechara Mouzannar|
|Chief Creative Officer||Komal Bedi Sohal|
|Creative Director, Art Director||Raja Rizkallah|
|Senior Copywriter||Tala Ali|
|Director de contas||Karim Al Kari|
|Account Manager||Dana Khalil|
|Chefe de produção||Wael Said|
|Additional Credit||Richard Copping|
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