Bechara Mouzannar
Former CCO Publicis Communications MEA/Leo Burnett MEA. at Unbranded
Beirut, Líbano
TituloWho did it first? McDonald's vs. Alexander Wang
Agência
Campanha Who did it first? McDonald's vs. Alexander Wang
Anunciante McDonald's
Marca McDonald's
Data da primeira Transmissão/Publicação
Sector Empresarial Restaurantes e comida rápida
Legenda @AlexanderWang WE DID IT FIRST!
História Alexander Wang “drew inspiration” from our paper bag to launch his new handbag. ​ We called him out and we served it as fast as we serve our food. On the same day, we had posted our parody on @McDonaldsksa and we tagged him in front of all his followers: @Alexanderwang, we did it first. ​ Our post trended upon fashion influencers and outlets, in Saudi and around the world. Wang went on to collaborate with McDonald’s to launch a collection called I’m Wangin’ it. With one parody post, McDonald’s Saudi Arabia had turned into a fashion movement.
Filosofia We called Alexander Wang out after seeing his post and we served our reply as fast as we serve our food. On the same day, we had posted our parody on @McDonaldsksa and we tagged him in front of all his followers: @Alexanderwang, we did it first.
Problema Alexander Wang “drew inspiration” from our paper bag to launch his new handbag.
Resultado Our post trended upon fashion influencers and outlets, in Saudi and around the world. Wang went on to collaborate with McDonald’s to launch a collection called I’m Wangin’ it. With one parody post, McDonald’s Saudi Arabia had turned into a fashion movement.
Tipo de Mídia Social Media
Comprimento
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