Bechara Mouzannar
Former CCO Publicis Communications MEA/Leo Burnett MEA. at Unbranded
Beirut, Líbano
TituloThe fasting pixels
Campanha The fasting pixels
Anunciante McDonald's
Marca The Ramadan bundle
Data da primeira Transmissão/Publicação
Sector Empresarial Restaurantes e comida rápida
Filosofia Ramadan, the holy month whereby Muslims across Saudi Arabia fast during day-time to purify their souls are bombarded with mouthwatering food commercials. For many Saudis this creates frustrations towards food brand.
Ramadan, the Holy Month that all Muslims wait for to “purify their souls” and bound to fast until the sunset. But on this occasion, the city is flooded with food images tempting the people while they are fasting. In Saudi, the culture is to pixelate everything that is tempting. So, we pixelated each food item during the day in several malls, then revealed it at night, along with the Ramadan bundle.
Tipo de Mídia Interatividade
Chief Creative Officer
Chief Operating Officer
Reginal ECD
Creative director
Group Communication Director
Director assistente criativo
Director assistente criativo
Director de arte
Director de arte
Production house


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