Himaya - "Break The Silence - Camouflage"

H&C Leo Burnett Beirut

H&C Leo Burnett Beirut Beirut, Líbano

7418

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Himaya
País: Líbano

Anunciante: Himaya

Titulo	Break The Silence - Camouflage
Agência	H&C Leo Burnett Beirut
Campanha	Break The Silence - Repetition
Anunciante	Himaya
Marca	Himaya
Posted	Abril 2012
Sector Empresarial	Violência doméstica, agressões sexuais
História	Today, 1 out of 7 children in Lebanon is a victim of sexual abuse, yet no one dares to talk about it. Abuse often happens within a family and is never reported, as it threatens the family’s reputation and pride. The TVC portrays predators hidden in places we usually think are safe. The predator is always at an alarming distance from the child in the scene, and is only visible from certain angles and lighting.
História (língua original)	1 out of 7 children in Lebanon is a victim of sexual abuse and no one dares to talk about it. In order to break the taboo in homes and schools, where abuse is still happening, we addressed our message to the silent witnesses who know, but don’t dare to speak. We showed a predator repeatedly entering a little girl’s room, while people were watching the abuse in a setup of a play in a theatre. The parents were the silent spectators turning off the light, to ignore what was happening.
Problema	1 out of 7 children in Lebanon is a victim of sexual abuse and no one dares to talk about it. In order to break the taboo in homes and schools, where abuse is still happening, we addressed our message to the silent witnesses who know, but don’t dare to speak. We showed a predator repeatedly entering a little girl’s room, while people were watching the abuse in a setup of a play in a theatre. The parents were the silent spectators turning off the light, to ignore what was happening.
Tipo de Mídia	Televisão e Cinema
Produtora	Intaj Film Production
Chief Creative Officer	Bechara Mouzannar
Regional Executive Creative Director	Malek Ghorayeb
Director criativo	Areej Mahmoud
Redator	Salem Habbous
Redator	Tania Saleh
Director de arte	Charbel Sawane
Director de arte	Krystel Hoche
Director de arte	Marya Ghazzaoui
Deputy Managing Director	Nada Abi Saleh
Communication Executive	Michel Haddad
Media Manager	Line Abou Nasr
Produtor	Danielle Moussali
Cinematographer	Renaud Philipps
Editing Company	VTR Beirut
Cameraman	Nicholas Khoury
Music: Artist/Title	Jade Souaid
Music: Artist/Title	Fady Tabbal
Sound Design/Arrangement	Jade Souaid
Sound Design/Arrangement	Fady Tabbal