BT Sports - "The Red Lioness"

Wunderman Thompson UK

Wunderman Thompson UK London, Reino Unido

7748

Titulo	The Red Lioness
Agência	Wunderman Thompson UK
Campanha	The Red Lioness
Anunciante	BT Group
Marca	BT Sports
Posted	Dezembro 2020
Sector Empresarial	Serviços de telecomunicações
História	One billion fans tuned in to the 2019 Women’s World Cup. Yet, prior to November 2019, not one pub had committed to consistently promoting live women’s football in the UK.As primary sponsor of the Lionesses and exclusive broadcaster of the Women’s Super League, BT wanted to further accelerate women’s football into the mainstream.On November 7th 2019, the Red Lion in Moorgate, London was transformed into the Red Lioness – lighting the touch-paper that would spark a nationwide movement to change the way we view women’s football forever.With the addition of three letters, the UK’s most popular pub name became a defiant symbol of change, kick-starting a commitment by over 1000 pubs to screen and promote every live Women's Super League and Lioness match.This wasn’t just about creating a branded experience. It was about transforming culture and giving fans of the women’s game a place to call home.
Tipo de Mídia	Case Study
Chief Client Officer	Matt Steward
Managing Partner	Andy Lane
Managing Partner	Phil Watson
Account Manager	Sr Wilson
Project Manager	Nora Svedmark
Chief Creative Officer	Steve Aldridge
Director criativo	Christopher Mckee
Director criativo	Richard Morgan
Director of Design	Lisa Campana
Senior designer	Dipa Thanki
Equipa criativa	Amy McGowan
Equipa criativa	Georgina Devonport