| Titulo | WWE Moving Day |
| Brief | In January 2020, WWE made the move to BT Sport after 30 years with Sky.Every UK fan needed to know that WWE had a new home. But with reduced budgets, BT Sport needed an idea that would maximise earned media.WWE Moving Day combined the chaos of WWE with the drama of a big house move, taking the world’s biggest sports entertainment brand across London from Sky in the West, to BT Sport in the East. For real.We turned a complicated rights deal into an immersive WWE storyline that broke out of fans’ screens and onto the streets.WWE superstars became our media as our multi-channel takeover dragged fans into the move and along for the ride. Culminating in a house-warming party, trashed by wrestling royalty.The move delivered £3,024,294 in earned media from PR alone. A 12:1 ROI, doubling the 2019 average viewing figures in the process. |
| Agência | Wunderman Thompson UK |
| Campanha | WWE Moving Day |
| Anunciante | BT |
| Marca | BT Sports |
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| Posted | Dezembro 2020 |
| Sector Empresarial | Somente assinantes |
| História | Somente assinantes |
| Tipo de Mídia | Case Study |
| Chief Creative Officer | S...e Al....ge Somente assinantes |
| Director criativo | Ch......her M...e Somente assinantes |
| Director criativo | R....rd M...an Somente assinantes |
| Equipa criativa | J..h B....tt Somente assinantes |
| Equipa criativa | ..m H...le Somente assinantes |
| Chief Client Officer | M..t S....rd Somente assinantes |
| Managing Partner | A..y L..e Somente assinantes |
| Diretor dos Negócios | P..l W...on Somente assinantes |
| Account Manager | N....ie W...on Somente assinantes |
| Producer | J...h W...h Somente assinantes |
| Event producer | C...e J...s Somente assinantes |
| Designer | T...r H...y Somente assinantes |
| Designer | ..m Kol......hko Somente assinantes |
| Project Manager | N..a Sv....rk Somente assinantes |
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