Titulo | Baby Driver |
Agência | McCann London |
Campanha | Mechanic Mindset |
Anunciante | eBay |
Marca | eBay |
Data da primeira Transmissão/Publicação | 2022 / 5 |
Sector Empresarial | Leilões online |
Filosofia | It started with a quick jump-start on your drive. Then you fitted your own roof box. Next thing you know, you’re drilling holes in your choux buns with the precision of an F1 engineer. That’s the Mechanic Mindset. eBay is bringing a fresh voice to their car parts and accessories offering with a new campaign from McCann London. The campaign follows three characters, Sam, Seb, and Toby, as they turn everyday scenarios into an opportunity to showcase their mechanic prowess. eBay believes there’s a better way to look after your car. Whether you’re a first-time car owner or a veteran motorhead, you can fix, upgrade, and maintain your vehicle for less with eBay. In the 30” hero VOD and four 15” YouTube ads, we pull the shutters up on three home mechanics with an empowered mindset, using mechanic’s tools to perform everyday tasks: jacking up the sofa to find the remote, buffering bright red welly boots and whacking big rims on a buggy. The work was directed by Josh Cohen and produced and edited at Craft London. The creative was written and art directed by Richard Morgan and Christopher McKee and produced by Chloe Brown. |
Tipo de Mídia | Social Media |
Comprimento | |
Chief Marketing Officer (CMO) | Eve Williams |
Director de publicidade | Alex Allcott |
Director de publicidade | Ellis Hourshid |
Director de publicidade | Shannon Macleod |
Chief Creative Officer | Laurence Thomson |
Chief Creative Officer | Rob Doubal |
Chief Strategy Officer | Theo Izzard-Brown |
Director criativo | Rob Webster |
Director criativo | Alexei Berwitz |
Senior Creative | Richard Morgan |
Senior Creative | Christopher Mckee |
Global Business Lead | Sailesh Jani |
Managing Partner | Anna Crabtree |
Diretor dos Negócios | Oscar Flintoft |
Director de contas | Charlie Pullan |
Diretor de Estratégia | JJ Bender |
Diretor de Estratégia | Natalie Lau |
Project Director | Nicole Robinson-Spaude |
Project Director | Hannah Graff |
Project Manager | Jessica Dee |
Account Associate | Sasha Semple |
Head of Design | Lisa Carrana |
Designer | Harley-Jo Avery |
Designer | Matt Manlove |
Agência de Mídia | MediaCom |
Produtora | Craft London |
Head of Integrated Production | Sophie Chapman-Andrews |
Produtor executivo | Alec Christie |
Senior Producer | Rebecca Wilford |
Produtor | Chloe Brown |
Production Assistant | Sonia Amini |
Implementation Director | Sandra Perrier-Faucher |
Implementation Manager | Barbara Puddu |
Senior Print Producer | Liam White |
Integrated Producer | Mandeep Kalsi |
Retocador digital | Rupert King |
Retocador digital | Bill Greenwood |
Artworker | Andy Lupton |
Creative Researcher | Carly Lindon-Forrester |
Director de fotografia | Pieter Snyman |
Realizador | Josh Cohen |
Production Manager | Jo Fogarty |
Assistant Director | Chris Malin |
Director de arte | Elizabeth El-Kadhi |
Casting | Garrett Casting |
Editor | Matt Dollings |
Editor | Sabina Dallu |
Head of Post Production | Pedro Pinto |
Post-production Producer | Rory Mills |
VFX/Post Production | Craft London |
VFX Lead | Thomas Castellani |
Colorist | Alex Gregory |
Colorização | No.8 |
Color Producer | Claire Cullen |
Sound Mix and Design | Brother Film Co |
Executive Sound Producer | Hugo Ellingham |
Sound Designer | Patrick Lee |
Produtor de som | Georgiana Clark |