BT Sports - "Digital Dash"

Wunderman Thompson UK

Wunderman Thompson UK London, Reino Unido

Prêmios

3610

Marca: BT Sports
País: Reino Unido

Anunciante: BT

Titulo	Digital Dash
Agência	Wunderman Thompson UK
Campanha	Digital Dash
Anunciante	BT
Marca	BT Sports
Posted	Dezembro 2020
Sector Empresarial	Serviços de telefone móvel
História	On March 20th 2020, every school in the UK shut its doors. Class dismissed, exams axed and the biggest event of the school year – sports day – cancelled.With an ambition to upskill the nation for a digital future and provide a level playing field for all, BT took sports day – a key cultural event in the UK – online.With over 65% of future jobs yet to be defined, BT’s Digital Dash app – developed alongside education professionals – turned school sports day into a vital, completely free learning tool.Kids created their avatar and competed in challenges that taught them about algorithmic and sequential thinking, developing invaluable computational skills as they raced towards the live YouTube final – hosted by Reggie Yates and Dame Kelly Holmes.Digital Dash was more popular than Star Wars, Worms and Tomb Raider, played over 156,000 times and reached more then 30 million people across the UK.
Tipo de Mídia	Applications
Chief Creative Officer	Steve Aldridge
Director criativo	Richard Morgan
Director criativo	Christopher Mckee
Equipa criativa	Matthew Benney
Equipa criativa	Brendan Howell
Diretor dos Negócios	Ruth Fidler
Director de contas	Esther Davies
Account Manager	Katy Smart
Account Manager	Stacey Harris
Estrategista	Antonina Mullen
Data Strategist	Andy Terry
Producer	Suzanne Moules
Producer	Dan Verrier
Producer	James Wilson
Designer	Matthew Jacobs
Designer	Tyler Hendy
Designer	Conor Bevan
Redator	Nathan Burley
Tech Developer	Julian Pool
Senior Project Manager	Robert Murray