| Titulo | The ad that aired once |
| Brief | Held annually on May 17, the day is a rallying event that aims to better the situation of LGBTQ2+ people all around the world.Our insight stemmed from a troubling statistic: every 23 seconds, a homophobic or transphobic comment is posted online. What is more alarming is that these comments are not acted upon, reported, removed. The issue is getting worse each and every day, and nothing suggests an improvement.To remind everyone that homophobia and transphobia are still very much present worldwide, our objective was to tackle cyberhomophobia and cybertransphobia and remind people that what would shock them in the real world is often ignored when it is being posted on social media. Our resulting idea was to create a confronting campaign that transposed online hate into “real-life” mediums, Radio being one of them. |
| Agência |
Rethink Communications Inc.
|
| Campanha |
The ad that aired once
|
| Anunciante |
Fondation Emergence
|
| Marca |
International Day Against Homophobia and Transphobia
|
| Posted | Novembro 2019 |
| Sector Empresarial | Acções caridade, fundações, voluntariado
|
| História | Fondation Émergence Inc.’s mission is to educate, inform and raise public awareness about the realities of LGBT people. |
| Tipo de Mídia |
Rádio
|
| Director executivo criativo |
Chris Staples
|
| Director executivo criativo |
Ian Grais
|
| Director criativo |
Nicolas Quintal
|
| Director de arte |
Maxime Sauté
|
| Redator |
Xavier Blais
|
| Produtor |
Marie-Pière Poulin
|
| Estrategista |
Pascal Routhier
|
| Account Management |
Alex Lefebvre
|
| Account Management |
Cendra F. Percy
|
| Lead Engineer |
François Bélanger
|
| Som |
Studios Apollo
|
| Agência de Mídia |
Espace M
|