| Titulo | Embarassing Plastic Bags |
| Brief | We all forget our reusable bags from time to time. In an effort to make customers think twice about absent-mindedly taking a single-use bag, the agency worked with East West Market to redesign its plastic bags. All the new bags looked as though they'd come from other, more embarrassing stores. Through the power of design (and bag shaming), the agency and store we were able to spark a worldwide conversation about single-use plastic. |
| Agência |
Rethink Communications Inc.
|
| Campanha |
Embarassing Plastic Bags
|
| Anunciante |
East West Supermarket
|
| Marca |
East West Supermarket
|
| Posted | Novembro 2019 |
| Sector Empresarial | Drogarias, lojas especializadas
|
| História | We all forget our reusable bags from time to time.In an effort to help customers think twice about absentmindedly taking a single-use bag, we worked with East West Market to redesign their plastic bags. We created new bags that look like they come from other, more embarrassing stores.Through the power of design (and potential embarrassment), we were able to spark a conversation around the world about single-use plastic. |
| Problema | Specialty Grocery Store in Vancouver, British Columbia. |
| Tipo de Mídia |
Case Study
|
| Director criativo |
Leia Rogers
|
| Director criativo |
Ian Grais
|
| Director criativo |
Chris Staples
|
| Director de arte |
Sheldon Rennie
|
| Redator |
Thom Peters
|
| Redator |
John Eresman
|
| Designer |
Sheldon Rennie
|
| Producer |
Kerry Bhangu
|
| Estrategista |
Darren Yada
|
| Estrategista |
Aliz Tennant
|
| Estrategista |
Samantha Cheng
|
| Account Manager |
Tianna Fung
|