Fondation Emergence - "Pride Shield"

Rethink Communications Inc.

Rethink Communications Inc. Montreal, Canadá

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7624

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Fondation Emergence
País: Canadá

Anunciante: Fondation Emergence

Titulo	Pride Shield
Brief	We turned to a powerful, well-known icon, the LGBT pride flag, and built an experiment-turned-art piece to highlight the power of standing together. We created a full-scale ballistic experiment in which we aligned a total of 193 pride flags on metal wires (the exact number of countries in the world members of the UN) and shot through them with a .45 calibre bullet travelling at 9,000 ft/second in a 400-yard warehouse.The experiment was so powerful it became our hero content piece. The video directed the public to prideshield.com, a dedicated website inviting people to take action, get involved in their communities, donate to the cause and bring The Pride Shield in their city to spark conversations in real life. PR outreach amplified The Pride Shield story, generated media coverage and much-needed discussions around LGBTQ2+’s challenges. The Pride Shield became more than a content piece, it became an art piece. The 193 flags were wired and bonded together in an artistic installation made available for museums and cultural institutions.
Agência	Rethink Communications Inc.
Campanha	LGBT Shield
Anunciante	Fondation Emergence
Marca	Fondation Emergence
Posted	Janeiro 2019
Sector Empresarial	Consciencialização social sobre descriminação racial / étnica / minorias / portadores de deficiências
História	Fondation Émergence is a Montréal-based NFPO whose mission is to raise awareness about the plight of the LGBT community. In 2003, the organization founded the International Day Against Homophobia, Transphobia and Biphobia, now observed worldwide. Held annually on May 17, the day is a rallying event that offers an opportunity for people to get together and reach out to one another.
Tipo de Mídia	Case Study
Director criativo	Nicolas Quintal
Director criativo	Chris Staples
Director criativo	Ian Grais
Redator	Xavier Blais
Redator	Greg Kieltyka
Director de arte	Maxime Sauté
Produtor da agência	Marie-Noëlle Rosso
Produtor da agência	Todd Harrison
Produtora	Morrison Films
Realizador	Julien Hurteau
Producer	Alexandre Caron
Producer	Jean-René Parenteau
Produtora	1ONE Production
Estrategista	Pascal Routhier
Account Manager	Alex Lefebvre
Web Development	Steve Lam
Director de fotografia	Mathieu Elie
Fotógrafo	John Londono
Assistant Photographer	Philippe Richelet
Colorist	Simon Boissonneau
	Simon Boissonneau
Pós-produção	Gabrielle Dore
Print Producer	Martine Goyette
Print Producer	Geneviève Croteau
Retocador digital	Valérie Laliberté
Retocador digital	Béatrice Munn
Hair and Makeup	Carole Méthot
Press Relations	Éric Santerre
Press Relations	Samantha Williams