Top Interviews From The Advertising Industry
Featured Interviews
Mark Whelan, Havas: "It’s not about outsourcing creativity, it’s about bringing other collaborators/sparring partners into the process."
Chairman and Chief Creative Officer at Havas, Mark Whelan, delineates the agency's strategy to implementing AI tools and navigating its limitations. ler mais
Bas Korsten, Wunderman Thompson: "Instead of just talking about ‘creativity’, we talk about ‘inspiration’."
It seems barely a click of the fingers since Bas Korsten was made Global CCO at Wunderman Thompson at the beginning of 2020. Bas has now had... ler mais
"Creativity makes the difference between good and great." Jordan Harper + Simon Candy, Iris
Jordan Harper, Executive Strategy Director of Digital Transformation, and Simon Candy, Executive Creative Director, of Iris speaks on the role of... ler mais
Natalia Forster, GUT: “When you truly care about what you do, that energy travels.”
Is it possible to be an effective business leader and at the same time have fun? Natalia Forster certainly thinks so, although right now the... ler mais
Nelson Schmidt Inc: Bringing B2C marketing creativity and strategic thinking into play in B2B
A huge opportunity is committing to investment in brand awareness and perception, and developing relationships with future potential buyers ler mais
"The job of being a creative just got a lot more specialized." Michael Couch, RAPP
Chatting with Michael Couch, VP, Technology Strategy & Transformation at RAPP, we learn more about how the agency leverages tech and data into... ler mais
Peter Ampe: “We should aim for a neuro-inclusive workplace”
Peter Ampe always knew he was different, but his 10-year-old son provided the key to his condition. When his son was diagnosed, Peter found himself... ler mais
"We prioritize meaningfulness over technicality.": Juan Leguizamón, Havas Germany
Innovative tech is nothing to be afraid of, but it can be tricky figuring out where it is best utilized. We checked in with Juan Leguizamón,... ler mais
Guillaume Olivieri: “Technology is a stage for theatrical experiences”
Brands need to ensure that their digital interactions with customers are well-designed, fluid and enjoyable. Enter Dentsu Creative. ler mais
Leila El-Kayem, Anomaly Berlin: Art for creativity’s sake
“Nobody came to Berlin with a job,” says Leila El-Kayem, recalling her early days in a city that still nurtures and inspires her. She has a job... ler mais