It’s not often that a single agency manages to reap two major prizes from a roomful of skeptical journalists. McCann New York pulled off the coup... ler mais
“AI is being greeted with a mixture of excitement and fear. There are issues of intellectual copyright, there are worries about how it’s going to... ler mais
The sports brand and DDB Paris created an unusual campaign that brought consumers back down to Earth. We talked to the agency. ler mais
Even on a video screen, Barbara Paloc fizzes with energy, as well as a pleasant sense of irony. Useful attributes for leading a creative team –... ler mais
Fred & Farid NY and Delsey Paris connects 24 influencers in 24 distinct destinations and 24 time zones for a unique moment: the sunrise. We talked... ler mais
When I asked a fellow journalist who writes about PR for the name of the most creative agency in the UK, he gave me two names. The first was... ler mais
A creative and a CEO explore their contributions to a network's creative legacy. Says Jaime Mandelbaum: "A creative idea can’t just exist in a... ler mais
Tony DiZinno, Public Relations Senior Account Executive at Nelson Schmidt Inc., speaks on the evolving intersection of PR and creativity: thinking... ler mais
Chairman and Chief Creative Officer at Havas, Mark Whelan, delineates the agency's strategy to implementing AI tools and navigating its limitations. ler mais
It seems barely a click of the fingers since Bas Korsten was made Global CCO at Wunderman Thompson at the beginning of 2020. Bas has now had... ler mais