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1
Team Roc - In Dedication to George Floyd
We're going to stand up amid anything they can muster up, letting the world know that we are determined to be free!
| Titulo | In Dedication to George Floyd |
| Campanha | In Dedication to George Floyd |
| Anunciante | Roc Nation |
| Marca | Team Roc |
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| Data da primeira Transmissão/Publicação | Somente assinantes |
| Sector Empresarial | Somente assinantes |
| Tipo de Mídia | Publicidade em jornais |
2
Procter & Gamble - The Talk
The moment was critical.
| Titulo | The Talk |
| Brief | For black parents, “The Talk” isn’t about the birds and the bees. Instead, it’s a must-have conversation in which they prepare their children for a prejudiced world. P&G wanted to authentically connect with African-American consumers and use its advertising voice for good; this conversation appeared as a natural choice to spark a wider discussion about race. With that, “The Talk” campaign was born. The campaign utilized the power of entertainment to shine a light on the vital conversations that have taken place in black families for generations. In launching “The Talk,” we hoped to not only connect P&G to black consumers, but more importantly, promote dialogue, drive understanding, and increase equality.Our campaign carried tremendous social responsibility, so a tactful and honest introduction of real family conversations was crucial. We knew that bringing our message to life for black audiences first would be the key to broader receptiveness. We pinpointed where black consumers felt most comfortable having this dialogue and integrated the message of “The Talk” in familiar, authentic spaces with maximum reach. But to effect change, we also had to bring our message to a wide audience.“The Talk” began on black-owned national radio shows with credible talent like Rickey Smiley and Erica Campbell sharing experiences of racial bias. We continued with TV programming known for engagement with black audiences, including a captivating speech at the BET Awards, a donation at BET’s Black Girls Rock!, and special mention from Oprah Winfrey on the finale of OWN's Queen Sugar. Finally, the conversation leapt into the broader cultural zeitgeist via a groundbreaking intertwining of advertising, entertainment, and social issues. We launched an integration with ABC's "Black-ish" featuring our moving two-minute film embedded within the show. It reflected "The Talk" through generations of black families, in an episode inspired by those conversations. |
| Agência | BBDO New York |
| Campanha | The Talk |
| Anunciante | Procter & Gamble |
| Marca | Procter & Gamble |
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| Posted | Janeiro 2019 |
| Sector Empresarial | Somente assinantes |
| Legenda | Somente assinantes |
| História | Somente assinantes |
| Tipo de Mídia | Interatividade |
| Realizador | J..e B...o Somente assinantes |
| Associate Director | Cr....na D...na ..a Somente assinantes |
| Supervisor | J...ne Sy.....re Somente assinantes |
| Senior Director | Cr.....on T....tt Somente assinantes |
| Realizador | C....en M....ey Somente assinantes |
| Associate Director | T...y Ba....ta Somente assinantes |
| Estrategista | R....ah H...ng Somente assinantes |
| Associate Media Director | Vi....ia S...l Somente assinantes |
| Associate Director | E..k ..n .s Somente assinantes |
| Estrategista | Br....ny M...ll Somente assinantes |
| Associate Director | ..n H...t Somente assinantes |
| Associate Director | K...n Bo....en Somente assinantes |
| Associate Director | C..e F...ch Somente assinantes |
| Social Media Supervisor | L....ey M...el Somente assinantes |
3
Black Lives Matter - Unsafety Check
Now, more than ever, there's still much more to do.
| Titulo | Unsafety Check |
| Agência | J. Walter Thompson New York |
| Campanha | Unsafety Check |
| Anunciante | Black Lives Matter |
| Marca | Black Lives Matter |
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| Posted | Mai 2017 |
| Sector Empresarial | Somente assinantes |
| Tipo de Mídia | Social Media |
| Comprimento | |
| Chief Creation Officer | B...t C..i Somente assinantes |
4
Black Lives Matter - The Bulletproof Flag
The flag honors the lives of black men and women affected by unnecessary police gun violence.
| Titulo | The Bulletproof Flag |
| Agência | SID LEE TORONTO |
| Campanha | The Bulletproof Flag |
| Anunciante | Black Lives Matter |
| Marca | Black Lives Matter |
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| Data da primeira Transmissão/Publicação | Somente assinantes |
| Sector Empresarial | Somente assinantes |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Produtor | S...y L....tt Somente assinantes |
| Director executivo criativo | ..m Ko.....mos Somente assinantes |
| Director criativo | A...is Br.....rph Somente assinantes |
| Director criativo | K...ey H...e Somente assinantes |
| Director executivo criativo | J....ey .a S...a Somente assinantes |
| Director de arte | A..x B...nd Somente assinantes |
| Designer | A..x B...nd Somente assinantes |
| Director criativo | L...a S...n Somente assinantes |
| Realizador | B...ks Re....ds Somente assinantes |
| Fotógrafo | B...ks Re....ds Somente assinantes |
| Produtor da agência | R....rd Jea.......ste Somente assinantes |
| Produtor da agência | Ke......ynn Co.....tti Somente assinantes |
| Produtora | .d ..c Somente assinantes |
5
Black History Month - Frame
72andSunny
Black History Month is celebrated by ad agency 72andSunny with a campaign that shows the stories of its own staff.
| Titulo | Frame |
| Agência | 72andSunny |
| Campanha | For the Love of Being Black |
| Anunciante | Black History Month |
| Marca | Black History Month |
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| Data da primeira Transmissão/Publicação | Somente assinantes |
| Sector Empresarial | Somente assinantes |
| História | Somente assinantes |
| Tipo de Mídia | Viral |
| Comprimento | |
EDITOR'S PICK
+1
Zumbi dos Palmares College - Black Box
From now on, the path is opened.
| Titulo | Black Box |
| Agência | J. Walter Thompson Brazil |
| Campanha | Black Box |
| Anunciante | Zumbi dos Palmares College |
| Marca | Zumbi dos Palmares College |
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| Data da primeira Transmissão/Publicação | Somente assinantes |
| História | Somente assinantes |
| Tipo de Mídia | Viral |
| Comprimento | |
| CEO | R....do J..n Somente assinantes |
| CCO | R....do J..n Somente assinantes |
| EDC | C...sio M...n Somente assinantes |
| EDC | R....go .a M...a Somente assinantes |
| Director criativo | D...lo Ja.....omo Somente assinantes |
| Supervisor de arte | T...ta C....zo Somente assinantes |
| D....ra H..n Somente assinantes | |
| P...a Bu.....nte Somente assinantes | |
| Director de arte | J..é Ol....ra Somente assinantes |
| Director de arte | L....ia T....ni Somente assinantes |
| Editor in Chief | A...ne P....ni Somente assinantes |
| Co-Author | C...da ..s S...os S..t Somente assinantes |
| Co-Author | Na....el S...os Somente assinantes |
| Co-Author | Pa....cia Na.....nto Somente assinantes |
| Co-Author | Ro.....do Fe....ra Somente assinantes |
| Co-Author | T...a C...r .a S...a Somente assinantes |
| Content Research | V...an Z..i Somente assinantes |
| Content Research | C....us G....ga Somente assinantes |
| Content Research | R...n Da.....na Somente assinantes |
| Content Research | T....ra Pi....ro Somente assinantes |
| Redação | C....us G....ga Somente assinantes |
| Redação | T....ra Pi....ro Somente assinantes |
| Redação | J...a M....do Somente assinantes |
| Redação | M...el A..s Somente assinantes |
| Copydesk and Proofreading | C....la S...ia Somente assinantes |
| Fotografia / Illustration | G..o Fe.....ez Somente assinantes |
| Operations Director | T...go S....do Somente assinantes |
| Account Manager | M...ra Br....le Somente assinantes |
| Illustrator | S...n Fe.....es Somente assinantes |
| Chefe de produção | M...a D....do Somente assinantes |
| Production Team | Fe....da F...i Somente assinantes |
| Production Team | F...io C....la Somente assinantes |
| Production Team | L....ro La....ne Somente assinantes |
| Production Team | P...o C...r ..s R..s Somente assinantes |
| Production Team | R....do G...ia Somente assinantes |
| Production Team | G....el M...a Somente assinantes |
| E..l T...- A...e F...a Somente assinantes | |
| Produção | D...el C...a Somente assinantes |
| Produção | ..d Fe.....ez Somente assinantes |
| Planeador | S...la P...ni Somente assinantes |
| Planeador | Gu.....me P...an Somente assinantes |
| Planeador | R...n Da.....na Somente assinantes |
| Supervisor de publicidade | R....el V....te Somente assinantes |
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