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The best in public interest and CSR communications globally
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This section is brought to you by our partner ACT Responsible. ACT stands for Advertising Commununity Together. Their mission is to unite the advertising industry around social responsibility and sustainable development, and share good practices.

The best in public interest and CSR communications globally : Nov 12, 2020

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1

KFC - Movember Day One
SID LEE PARIS

Let your moustache grow!

TituloMovember Day One
Agência
Campanha Movember
Anunciante KFC
Marca KFC

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
FilosofiaSomente assinantes
Tipo de Mídia Integrated Media/360 Activation
Comprimento
2

NSPCC/Childline - Nobody Is Normal - Childline
The Gate

No matter how you feel inside you are not alone.

TituloNobody Is Normal - Childline
BriefNobody Is Normal is the film that highlights the simple, yet often unspoken truth that we all feel like we don’t “fit in” one way or another.The film captures the feeling of not fitting in - personifying insecurity as a monstrous creature that we keep hidden inside. The story follows a creature disguising itself in a human skin suit in order to appear like a “normal” teenager and fit in at school. However, they soon discover that things at their school aren’t quite as “normal” as they might seem. In fact, everyone seems to be hiding something inside.The beautifully crafted stop-motion animation creates a surreal world for our story to unfold.Complementing the visuals is the iconic Radiohead song “Creep”, which provides a melancholy ode to the outcast.
Agência
Campanha Nobody Is Normal
Anunciante NSPCC
Marca NSPCC/Childline

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
LegendaSomente assinantes
HistóriaSomente assinantes
FilosofiaSomente assinantes
ProblemaSomente assinantes
Tipo de Mídia Viral
Comprimento
Trilha sonoraSomente assinantes
Mais InformaçõesSomente assinantes
Empresa de design sonoro
Project Manager
Head of Marketing G...ia Hy.....ith Somente assinantes
Communications Manager R...el ..y Somente assinantes
Digital Marketing Manager Co....ey Z...la Somente assinantes
Director de publicidade E...na S..t Somente assinantes
Chief Creative Officer L...s P..n Somente assinantes
Equipa criativa J..n O....ne Somente assinantes
Equipa criativa R...ie M....en Somente assinantes
Equipa criativa ..m W....ey Somente assinantes
Produtor da agência S...e I...s Somente assinantes
Director de contas ..m D....ey Somente assinantes
Director de contas D...ty H..d .f St....gy Somente assinantes
Produtor da agência D...y G....de Somente assinantes
Director de fotografia G...ge W...en Somente assinantes
Colorist G...ge W...en Somente assinantes
Design de imagens ..m A...n Somente assinantes
Design de imagens T...as Fo....re Somente assinantes
Compositor ..m F...er Somente assinantes
Producer J...f B...e Somente assinantes
Som J..e W....er Somente assinantes
Sound Designer G..y Tu....ll Somente assinantes
MUSIC Artist Ra.....ad Somente assinantes
Project Manager R..s F...e Somente assinantes
Produtora Bl....nk Somente assinantes
3

WWF - Home
Uncommon Creative Studio

We would all be lost without a home.

TituloHome
Agência
Campanha Home
Anunciante WWF
Marca WWF

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
Tipo de Mídia Viral
Comprimento
4

Greenpeace - #CleanAirNow 1
Ogilvy Hong Kong

If we want 2030 to look different, we have to start now.

Titulo#CleanAirNow 1
Agência
Campanha #CleanAirNow
Anunciante Greenpeace
Marca Greenpeace

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PostedNovembro 2020
Sector EmpresarialSomente assinantes
LegendaSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Imprensa e publicações
5

Salvation Army - Out
Make It Simple

Everyone deserves a real home.

TituloOut
Agência
Campanha Out
Anunciante The Salvation Army
Marca Salvation Army

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PostedSetembro 2020
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Televisão e Cinema
Comprimento
Director criativo J...ko T...i Somente assinantes
Director criativo J...a M...io Somente assinantes
Produtor R...o N....la Somente assinantes
EDITOR'S PICK in partnership with
+1

Blood Equality - Ryan Koerber
FCB Health

After beating Covid-19, he was beaten by discrimination.

TituloRyan Koerber
Agência
Campanha #BloodEquality
Anunciante Gay Men's Health Crisis (GMHC)
Marca Blood Equality

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Imprensa e publicações
Illustrator V...e ..w Somente assinantes
Equipa criativa Fe....do B...dt Somente assinantes
Director assistente criativo Fe....do B...dt Somente assinantes
Director executivo criativo Fe....do B...dt Somente assinantes
Director executivo criativo Ka....en N...a Somente assinantes
Executive Vice President Ka....en N...a Somente assinantes
Executive Vice President M..e D...in Somente assinantes
Director executivo criativo M..e D...in Somente assinantes
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