Best Latin American Ads of the month : Apr 8, 2022

The oldest beer brand in Peru developed the first bot (available in the gamers' platform Discord), which translates in real time and in sign language the conversations between friends in an online game. This allows deaf people to be part of the interaction and, therefore, to be socially included in the world of video games.

In the public space of all cities, including bar bathrooms, there are countless graffiti that allude to the male member and that together with other images have disruptive messages. To re-signify them and make better use of them, McCann Santiago created Graffitesti for the National Cancer Institute, which aims to enhance the work of the entity that works to educate and raise awareness about this disease in the population. The campaign uses the penises drawn in the city as a central medium, usually meaningless, but now they will serve to save lives through hundreds of stickers with hands arranged on top with information that teaches how to perform a testicular palpation test, illustrating 3 simple steps of self-examination: Palpate, Repeat, Check.

As part of the International Day for the Elimination of Violence Against Women, Movistar together with Havas+ launched the powerful action "Minute 8: the minute of silence that started the conversation", in which in all programs of Movistar's Prime platform, every 8 minutes 1 minute of silence was made in memory of the victims of gender violence, and above all to highlight the magnitude of the problem.

HSBC has a plan to reduce its carbon footprint to 0 by 2030 and help all its customers to achieve it by 2050. Therefore, to get bank users on board, the agency launched a campaign that seeks to raise awareness about the unnecessary use of natural resources every time ATM tickets are printed. The agency brought to everyone's attention the unnecessary use of resources through an animated spot directed by Javier Lourenço of BITT Animation.

Cerveza Victoria & Ogilvy Mexico create a documentary that exposes and makes visible the work of Zapotec filmmaker Martha Colmenares, a work that will see the light almost 40 years after its creation.