TOP5
TOP
5
Innovative Marketing

Best of innovative marketing : Sep 4, 2020

1

Play NZ - PLAY NZ - The world’s first gameplay walkthrough of a real country

Une visite virtuelle, mais avec de vrais personnes, comme dans un jeu vidéo.

TituloPLAY NZ - The world’s first gameplay walkthrough of a real country
Agência
Campanha PLAY NZ - The world’s first gameplay walkthrough of a real country
Anunciante Tourism New Zealand
Marca Play NZ

Quer ver todos os créditos? this content is for subscribers only

Subscrever and get unlimited access.

Be inspired by the best creative work from around the world.

Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
Tipo de Mídia Gaming
Comprimento
Produtora
Talento J...an De....on Somente assinantes
Talento Ka....en B....en Somente assinantes
2

Burger King - Pay Cut Whopper

Une application qui offre des réductions en fonction de l'intensité de la crise que vous subissez.

TituloPay Cut Whopper
Agência
Campanha Pay Cut Whopper
Anunciante Burger King
Marca Burger King

Quer ver todos os créditos? this content is for subscribers only

Subscrever and get unlimited access.

Be inspired by the best creative work from around the world.

Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Viral
Comprimento
Director executivo criativo P...o Ma.....do Somente assinantes
CEO - MENA N...ib B...ri Somente assinantes
General Manager Fay......dul M...k Somente assinantes
Director assistente criativo H...an Bi....mi Somente assinantes
Director de arte S...on S...a Me....os Somente assinantes
Designer D...o B...es Somente assinantes
Arabic Copywriter S..a I....im Somente assinantes
Design de imagens S...il M...i Somente assinantes
Studio Manager B..u N..r Somente assinantes
Senior Artworker Ni....sh J..e Somente assinantes
Senior Digital Artworker F...d R...n Somente assinantes
Traffic Team S...z Kh......deh Somente assinantes
Traffic Team Jo.....ne L...an Somente assinantes
Senior Account Director I...k A...s Somente assinantes
Associate Account Director Al.....ra S...e Somente assinantes
Senior Account Manager V...n K...ni Somente assinantes
Realizador Gi....no B...di Somente assinantes
Executive Producers T...o G....si Somente assinantes
Executive Producers Gu.....me ..u Somente assinantes
Ilustração M....us C...a Somente assinantes
Music and Sound C...a A...o C....re Somente assinantes
..u K...s Somente assinantes
L...s S...r Somente assinantes
F...pe R....de Somente assinantes
Compositor L..i M....en Somente assinantes
3

Burger King - Stevenage Challenge (Case Film)

Faire porter sa marque, dans un jeu vidéo et sur les réseaux sociaux au stars du foot que l'on ne pourrait pas se payer autrement.

TituloStevenage Challenge (Case Film)
Agência
Campanha Stevenage Challenge
Anunciante Burger King
Marca Burger King

Quer ver todos os créditos? this content is for subscribers only

Subscrever and get unlimited access.

Be inspired by the best creative work from around the world.

Data da primeira Transmissão/Publicação Somente assinantes
Produto Somente assinantes
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Gaming
Comprimento
Produtora
Global COO S...ia P...co Somente assinantes
Director executivo criativo S...o R...a Somente assinantes
Director executivo criativo A...é T...do Somente assinantes
GCD Fe....do Pe.....aro Somente assinantes
GCD J..n Za.....no Somente assinantes
Director criativo F..d B...h Somente assinantes
Redator L..s G....do Somente assinantes
Redator Al.....er A...n Somente assinantes
Redator J...d Sc....er Somente assinantes
Director de arte F...pe An.....li Somente assinantes
Director de arte P...o S...in Somente assinantes
Director de arte A...es T...yo Somente assinantes
Diretor de Estratégia ..n C...aw Somente assinantes
Planeador St.....ie Sa....or Somente assinantes
Jr. Planner V....sa A...al Somente assinantes
Director de contas S....ne R..a Somente assinantes
Management Supervisor J...y G...l Somente assinantes
Head of Global Production Ve....ca B...h Somente assinantes
Producer M...na Ro.....es Somente assinantes
Senior Business Affairs Manager B....ra K....is Somente assinantes
Director de publicidade E..c Hi.....orn (....er K...) Somente assinantes
Global CMO Fe....do M....do Somente assinantes
Head of Global Brand Marketing M....lo P...oa Somente assinantes
Sr. Brand Manager of Global Marketing R....io M...na Somente assinantes
Sr. Brand Manager of Global Marketing M..y T...s Somente assinantes
President C...s F....zo Somente assinantes
Head of Marketing R...to R...i Somente assinantes
Lead Marketing Communications D...o S...ez Somente assinantes
Director, Media J...e .. Ol....ra Somente assinantes
Social Media Digital Marketing F...ia G....er Somente assinantes
Media Marketing Ma....ne Mc.....tt Somente assinantes
Realizador R...er P...c .y ..e Mo....nt Somente assinantes
Produtor executivo N..o C....he Somente assinantes
Agency DAVID Madrid & Miami
Global CCO & Partner Pancho Cassis
Global COO Sylvia Panico
ECD Saulo Rocha, André Toledo
GCD Fernando Pellizzaro, Jean Zamprogno
CD Fred Bosch
Copywriter Luis Giraldo, Alexander Allen, Jared Schermer
Art Director Pedro Sattin, Andres Tamayo
Head of Social Alex Sanchez
Strategy Director Jon Carlaw
Planner Stephanie Salvador
Jr. Planner Vanessa Amaral
Group Account Director Stefane Rosa
Management Supervisor Jenny Gobel
Head of Global Production Veronica Beach
Producer Marina Rodrigues
Senior Business Affairs Manager Barbara Karalis
CLIENT Burger King
Global CMO Fernando Machado
Head of Global Brand Marketing Marcelo Pascoa
Sr. Brand Manager of Global Marketing Rogelio Magaña
Sr. Brand Manager of Global Marketing Mary Toups
President, Burger King North America Chris Finazzo
Head of Marketing, North America Renato Rossi
Lead Marketing Communications Diego Suarez
Director, Media & Social Channels Jorge R. Oliveira
Social Media Digital Marketing Flavia Guetter
Media Marketing Madeline McDermott
Production Company Landia
Director Render Panic by The Movement
Executive Producer Nico Cabuche
Producer Alberto Lopez Garrido
DOP Oriol Barcelona
Post-Production Company Metropolitana
Editor Pablo Marchetto
Post Producer Alvaro Monzon
CGI The Cathedral
Animation Studio Mr. Klauss
Music Twenty Below Music
Composers R Gigante, R Irving, A Gigante
Audio Mix Heard City
Mixer Evan Mangiamele, Eric Warzecha
Producer Andi Lewis
Executive Producer Sasha Awn
Music Production Company Jamute
Music Producers James Pedrozo Pinto, Daniel Telles and Thiago Lester
Executive Producer Alejandro Ramos Lepez
Sound Engineers Otavio Bertolo, Fernanda Galetti and Rafael Laurenti
Production Coordinators Juliana Zuppo and Cassia Garcia
Digital Production Studio Unicorns & Unicorns
Technical Director Sun Komen
Head of Development Ralph Kuijpers
Art Director Ceara Adamson
PR Alison Brod Marketing and Communications (ABMC)
Media Horizon Media & Scout
Director, Digital, Horizon Media Brian Zai
Account Executive, Scout Nico Amantia
Social Media Agency MullenLowe U.S.
Chief Creative Officer Mark Wenneker
Executive Creative Director Tim Vaccarino
Executive Creative Director Dave Weist
SVP, Creative Director Enrique Camacho
Associate Creative Director Cody Dummer
Copywriter Vanessa de Beaumont
Senior Social Strategist Jimmy George
Social Content Writer Arielle Mulgrew
Community Manager Katie Nisbet
Community Manager Hannah Beardsley
Director of Print Production Aidan Finnan
Senior Business Affairs Manager Amy Keddy
Assistant Project Manager Morgan Playle
VP, Account Director Kerry McKibbin
Account Director Alison Whisenant
Account Executive Leila Chee
4

Fanta - The Snack Saga
.

Un jeu où la voix vous permet de faire avancer le personnage.

TituloThe Snack Saga
Agência
Campanha The Snack Saga
Anunciante Coca-Cola Company
Marca Fanta

Quer ver todos os créditos? this content is for subscribers only

Subscrever and get unlimited access.

Be inspired by the best creative work from around the world.

Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
Tipo de Mídia Gaming
Comprimento
5

Hellmann's - Hellmann's vs. Virtual Food Waste
O

Une marque alimentaire communique sur Animal Crossing tout en faisant une bonne action en réel.

TituloHellmann's vs. Virtual Food Waste
Agência
Campanha Hellmann's vs. Virtual Food Waste
Anunciante Unilever
Marca Hellmann's

Quer ver todos os créditos? this content is for subscribers only

Subscrever and get unlimited access.

Be inspired by the best creative work from around the world.

Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Interatividade
Comprimento
Chief Creative Officer B...n M...ay Somente assinantes
Director de arte Ph....pe O'....ke Somente assinantes
Redator ..n D...op Somente assinantes
Designer ..m S...n Somente assinantes
Designer C....on W...an Somente assinantes
Chief Strategy Officer ..m K...y Somente assinantes
Senior Strategist T...i S..r Somente assinantes
Senior Partner, Group Account Director A...a G...l Somente assinantes
Director de contas B..h B...ch Somente assinantes
Executivo de contas K...l S....lu Somente assinantes
Account Coordinator R....ca T....rs Somente assinantes
Pós produção E..c Th....on Somente assinantes
Global Managing Director St....ane O...n Somente assinantes
PR Agency E....an Somente assinantes
VP, Marketing Ch.....an Ba......ank Somente assinantes
Marketing Director G..a K...ff Somente assinantes
Senior Brand Manager K....en D...ga Somente assinantes
Brand Manager A...da Ga.....ho Somente assinantes
Director de publicidade ..n G...am Somente assinantes
Stay Updated
Sign up to our Top 5s to get breaking ad campaigns from AdForum. To follow us on social media, click below: