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Best ads of the week (in French)
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Mar 27, 2019

1

Aide et Action - Ouvrir les yeux
La Secte

Comment faire ouvrir les yeux sur les problèmes liés à l'analphabétisme #Coup2coeurJAO2019

TituloOuvrir les yeux
Agência
Campanha Ouvrir les yeux
Anunciante Aide et Action
Marca Aide et Action

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PostedOutubro 2018
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Case Study
Comprimento
Realizador Jea......les L....ie Somente assinantes
2

Cancer@Work - Fighting Cancer

Contre les problèmes de retour à l'emploi que subissent les patients qui ont vaincu le cancer.

TituloFighting Cancer
Agência
Campanha Fighting Cancer
Anunciante Cancer@Work
Marca Cancer@Work

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
FilosofiaSomente assinantes
Tipo de Mídia Interatividade
Comprimento
Executive Creative Director R...is Bo.....er Somente assinantes
Director executivo criativo R...in Re....in Somente assinantes
Artistic Director R...in Ar....ni Somente assinantes
Redator N....as R....rd Somente assinantes
Commercial Director La....ce C....er Somente assinantes
Produtora ..s Me......res Somente assinantes
Producer J...émy H....rn Somente assinantes
Director J...émy H....rn Somente assinantes
Director de fotografia Fra........vier Re....in Somente assinantes
Steadycam Operator P..ha M...n Somente assinantes
Editing J...émy H....rn Somente assinantes
Sound Studio M...ie Somente assinantes
Producer Sound G...es C...s Somente assinantes
3

Sécurité routière - La route de ma vie

La route de ma vie, l'histoire de ma vie.

TituloLa route de ma vie
Agência
Campanha La route de ma vie
Anunciante Délégation à la sécurité routière [ex Direction de la Sécurité et de la Circulation Routières (DSCR)
Marca Sécurité routière

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
Tipo de Mídia Interatividade
Comprimento
Director P....ra Somente assinantes
Director de fotografia Z..k S...er Somente assinantes
Production S...b Somente assinantes
Producer N....as T..y Somente assinantes
Director executivo criativo Al.....er K....ev Somente assinantes
Director criativo A...is B....he Somente assinantes
Director criativo P...re Ma....at Somente assinantes
Redator S...a ..s S...os Somente assinantes
Director de arte J...en B...ry Somente assinantes
Head of Tv Production C....ne P...ch Somente assinantes
TV Production L...ie De.....es Somente assinantes
Production Manager Y....ck R..x Somente assinantes
Post PRoduction F..M Somente assinantes
Sound Production S....o5 Somente assinantes
4

Association Une femme, un toit - Aucune femme ne mérite de vivre dans la peur

Une peur "noire".

TituloAucune femme ne mérite de vivre dans la peur
Agência
Campanha Aucune femme ne mérite de vivre dans la peur
Anunciante Une femme, un toit
Marca Association Une femme, un toit

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PostedNovembro 2018
Sector EmpresarialSomente assinantes
Tipo de Mídia Televisão e Cinema
Comprimento
Director de arte M...ot Ho....nn Somente assinantes
Director de arte Je.....ul Go.....es Somente assinantes
Redator J...en A...r Somente assinantes
Produtor de som E....ne .e Na....il Somente assinantes
Director criativo St....ane G....rd Somente assinantes
Produção de som E....ne .e Na....il Somente assinantes
5

Fondation 30 Millions d'Amis - Une vie de chien

Un compagnon d'une vie.

TituloDog's life
Titulo (língua original)Une vie de chien
Agência
Campanha Campagne été 2018
Anunciante Fondation 30 Millions d'Amis
Marca Fondation 30 Millions d'Amis

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
LegendaSomente assinantes
Legenda (língua original)Somente assinantes
HistóriaSomente assinantes
Tipo de Mídia Televisão
Comprimento
Produtora .A ..C P...s Somente assinantes
Realizador X...er Gi....li Somente assinantes
Director executivo criativo O....er A....nn Somente assinantes
Redator T....ry L...c Somente assinantes
Director de arte B�.....icte P...l Somente assinantes
Som ..E S...d Pr.....ion Somente assinantes
Agency TV Producer J....ca Pie......nni Somente assinantes
EDITOR'S PICK en partenariat avec PITCHVILLE
+1

AJE - Bordeaux 2050

Les conséquences du réchauffement climatique.

TituloBordeaux 2050
BriefTo give people the real taste of global warming, we decided to launch a new wine: we created Bordeaux 2050. We partnered with researchers, scientists and wine experts, who used climate and weather data projection on the next 30 years to simulate the exact taste of a Bordeaux grown in 2050.The result was an inferior composition: 2 to 4 degrees heat waves diminished the aroma, drought gave a bitter and drier taste, devastating frost and hailstorms caused fruit wastage. The special vintage of 400 bottles was launched in the Museum of Wine in Paris at an event gathering key decision makers: journalists, scientists, sommeliers as well as influential members of the French political elite, including climate skeptics.Following the launch event of the limited vintage of Bordeaux 2050 and the uploading of Bordeaux2050.org and despite its poor taste it became the most Googled wine in the world. Consequently, the French Association of Journalists for the Environment received an increase of 27% mentions on social media, and 14% of funding from donations. UN Climate Change Executive Secretary, Patricia Espinosa, welcomed the initiative. Bordeaux 2050 shook French wine circles before spreading to the wider scientific community and then news worldwide. It generated over 500 million organic impressions across headlines among The Huffington Post, Le Figaro, L'Express, Franceinfo, Science and Future, triggering 100 000 social media mentions.For the first time in history, climate-skeptics were forced to taste the negative effect of climate change, which they previously ignored.
Agência
Campanha Bordeaux 2050
Anunciante AJE
Marca AJE

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
LegendaSomente assinantes
HistóriaSomente assinantes
FilosofiaSomente assinantes
ProblemaSomente assinantes
ResultadoSomente assinantes
Tipo de Mídia Case Study
Comprimento
Global Executive Creative Director A...an B...n Somente assinantes
Director executivo criativo Ri....do F....so Somente assinantes
Director executivo criativo J...en Ch.....ini Somente assinantes
Director criativo S�.....ien Bo....el Somente assinantes
Senior Art Director C...ar G...ía Somente assinantes
Redator J...o �....rez Somente assinantes
Director de arte M...o Fe.....ez Somente assinantes
Director de arte C...a Baz......son Somente assinantes
Director de arte A...en La......ère Somente assinantes
Redator C...re P...s Somente assinantes
Creative Excellence Manager Europe C...en Bi....an Somente assinantes
Creative Excellence Manager Paris E...�e Kh.....ni Somente assinantes
Chief Executive Officer (CEO) B...o T....nt Somente assinantes
Global Business Lead C...ric Va.....te Somente assinantes
Deputy General Manager in charge of Strategy E..k B...in Somente assinantes
Planeador estratégico P....re B�.....mieux Somente assinantes
Head of TV L...el Co.....ud Somente assinantes
TV Producer / Art Buyer Ma....eu To.....lle Somente assinantes
Motion designer Va....in A....on Somente assinantes
PR Agency W...r Sh.....ck . P...s Somente assinantes
PR Executive Vice President A...ud Po.....nne Somente assinantes
PR Senior Vice President E..i As....ne Somente assinantes
PR Account Director E...ie B....il Somente assinantes
PR Senior Associate C...ile P....rd Somente assinantes
Global Executive Creative Director Adrian Botan
Executive Creative Director Riccardo Fregoso
Executive Creative Director Julien Chiapolini
Creative Director Sebastien Boutebel
Creative Director Guy Lewis
Senior Art Director Cesar Garcia
Senior Copywriter Julio Alvarez
Art Director Mateo Fernandez
Art Director Clara Bazin-Vinson
Art Director Adrien Lavayssière
Copywriter Claire Pages
Creative Excellence Manager Europe Carmen Bistrian
Creative Excellence Manager Paris Esmee Khoujlani
CEO Bruno Tallent
VP - Global Business Leader Cedric Vanhoutte
Deputy General Manager in charge of Strategy Erik Bertin
Strategic Planner Palmyre Betremieux
Head of TV Lionel Courtiaud
TV Producer Matthieu Tombarelle
Motion designer Valentin Audubon
Motion Disigner Jimmy Charles
Executive Vice President Arnaud Pochebonne
Senior Vice President Eloi Asseline
Account Director Emilie Barrail
Senior Associate Cecile Pochard
Account Director Gilles Beaujean
Director Alexandre Tissot
Producer Aurélie Chevalier
Producer Romain Manson
Sound Engineer Ludovic Tartavel
Entrant Company McCANN PARIS
Idea Creation McCANN PARIS
Production LES IMPRODUCTIBLES
Production STUDIO GRANDE ARMEE
PR WEBER SHANDWICK
Additional Company M STORIES
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