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Best ads of the week (in French)
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Jun 6, 2018

1

46664/Coca-Cola - Sunset

Partagez pour ramadan

TituloSunset
Agência
Campanha Sunset
Anunciante Coca-Cola Company
Marca 46664/Coca-Cola

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
Tipo de Mídia Viral
Comprimento
2

Flax Instant Lottery - Lucky Signs / Shit in Space

Bonne chance à tous ! :)

TituloLucky Signs / Shit in Space
Agência
Campanha Lucky Signs
Anunciante Norsk Tipping
Marca Flax Instant Lottery

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Televisão
Comprimento
Director de arte E...r H....um Somente assinantes
Redator J...en B...e B...e Somente assinantes
Director de contas E...nd ..e Somente assinantes
Produtora B...n Somente assinantes
Producer M...e L...er Somente assinantes
Producer O....in ..b Somente assinantes
Realizador M...as . M....as Somente assinantes
3

AJE - Bordeaux 2050

Le vin pour les sceptiques

TituloBordeaux 2050
BriefTo give people the real taste of global warming, we decided to launch a new wine: we created Bordeaux 2050. We partnered with researchers, scientists and wine experts, who used climate and weather data projection on the next 30 years to simulate the exact taste of a Bordeaux grown in 2050.The result was an inferior composition: 2 to 4 degrees heat waves diminished the aroma, drought gave a bitter and drier taste, devastating frost and hailstorms caused fruit wastage. The special vintage of 400 bottles was launched in the Museum of Wine in Paris at an event gathering key decision makers: journalists, scientists, sommeliers as well as influential members of the French political elite, including climate skeptics.Following the launch event of the limited vintage of Bordeaux 2050 and the uploading of Bordeaux2050.org and despite its poor taste it became the most Googled wine in the world. Consequently, the French Association of Journalists for the Environment received an increase of 27% mentions on social media, and 14% of funding from donations. UN Climate Change Executive Secretary, Patricia Espinosa, welcomed the initiative. Bordeaux 2050 shook French wine circles before spreading to the wider scientific community and then news worldwide. It generated over 500 million organic impressions across headlines among The Huffington Post, Le Figaro, L'Express, Franceinfo, Science and Future, triggering 100 000 social media mentions.For the first time in history, climate-skeptics were forced to taste the negative effect of climate change, which they previously ignored.
Agência
Campanha Bordeaux 2050
Anunciante AJE
Marca AJE

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
LegendaSomente assinantes
HistóriaSomente assinantes
FilosofiaSomente assinantes
ProblemaSomente assinantes
ResultadoSomente assinantes
Tipo de Mídia Case Study
Comprimento
Global Executive Creative Director A...an B...n Somente assinantes
Director executivo criativo Ri....do F....so Somente assinantes
Director executivo criativo J...en Ch.....ini Somente assinantes
Director criativo S�.....ien Bo....el Somente assinantes
Senior Art Director C...ar G...ía Somente assinantes
Redator J...o �....rez Somente assinantes
Director de arte M...o Fe.....ez Somente assinantes
Director de arte C...a Baz......son Somente assinantes
Director de arte A...en La......ère Somente assinantes
Redator C...re P...s Somente assinantes
Creative Excellence Manager Europe C...en Bi....an Somente assinantes
Creative Excellence Manager Paris E...�e Kh.....ni Somente assinantes
Chief Executive Officer (CEO) B...o T....nt Somente assinantes
Global Business Lead C...ric Va.....te Somente assinantes
Deputy General Manager in charge of Strategy E..k B...in Somente assinantes
Planeador estratégico P....re B�.....mieux Somente assinantes
Head of TV L...el Co.....ud Somente assinantes
TV Producer / Art Buyer Ma....eu To.....lle Somente assinantes
Motion designer Va....in A....on Somente assinantes
PR Agency W...r Sh.....ck . P...s Somente assinantes
PR Executive Vice President A...ud Po.....nne Somente assinantes
PR Senior Vice President E..i As....ne Somente assinantes
PR Account Director E...ie B....il Somente assinantes
PR Senior Associate C...ile P....rd Somente assinantes
Global Executive Creative Director Adrian Botan
Executive Creative Director Riccardo Fregoso
Executive Creative Director Julien Chiapolini
Creative Director Sebastien Boutebel
Creative Director Guy Lewis
Senior Art Director Cesar Garcia
Senior Copywriter Julio Alvarez
Art Director Mateo Fernandez
Art Director Clara Bazin-Vinson
Art Director Adrien Lavayssière
Copywriter Claire Pages
Creative Excellence Manager Europe Carmen Bistrian
Creative Excellence Manager Paris Esmee Khoujlani
CEO Bruno Tallent
VP - Global Business Leader Cedric Vanhoutte
Deputy General Manager in charge of Strategy Erik Bertin
Strategic Planner Palmyre Betremieux
Head of TV Lionel Courtiaud
TV Producer Matthieu Tombarelle
Motion designer Valentin Audubon
Motion Disigner Jimmy Charles
Executive Vice President Arnaud Pochebonne
Senior Vice President Eloi Asseline
Account Director Emilie Barrail
Senior Associate Cecile Pochard
Account Director Gilles Beaujean
Director Alexandre Tissot
Producer Aurélie Chevalier
Producer Romain Manson
Sound Engineer Ludovic Tartavel
Entrant Company McCANN PARIS
Idea Creation McCANN PARIS
Production LES IMPRODUCTIBLES
Production STUDIO GRANDE ARMEE
PR WEBER SHANDWICK
Additional Company M STORIES
4

radio.net - The Football Pen

Le meeting où vous pourrez faire preuve de toute l'attention nécessaire

TituloThe Football Pen
Agência
Campanha The Football Pen
Anunciante radio.net
Marca radio.net

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
Tipo de Mídia Product Design/Development
Director criativo T...as ..n A...h Somente assinantes
Director criativo R...�n Sc....er Somente assinantes
Director de arte R....go St....ch Somente assinantes
Redator R...�n Sc....er Somente assinantes
Produtora ..b S....os D�.....dorf G..h Somente assinantes
Chief Creative Officer E..c Sc.....ler Somente assinantes
Chief Creative Officer D...en Ri.....son Somente assinantes
5

46664/Coca-Cola - Stock up

Soyez prêts pour la Coupe du Monde

TituloStock up
Agência
Campanha being READY
Anunciante Coca-Cola Company
Marca 46664/Coca-Cola

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
LegendaSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Viral
Comprimento
Trilha sonoraSomente assinantes
EDITOR'S PICK en partenariat avec PITCHVILLE
+1

McDonald's - "Moments" Sharing Box

Des moments pour s'inquiéter, des moments pour exister...

TituloMoments Sharing Box
Titulo (língua original)"Moments" Sharing Box
Agência
Campanha "Moments" Sharing Box
Anunciante McDonald's
Marca McDonald's

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
LegendaSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Televisão
Comprimento
Director M...in W...er Somente assinantes
Produção H...Y Somente assinantes
Produtor Je....uc Be....on Somente assinantes
Director criativo Be....in M....al Somente assinantes
Director criativo F....in Cl....ie Somente assinantes
Redator Jo....in P....au Somente assinantes
Director de arte S�.....ien G...et Somente assinantes
TV Production El.....th B...te Somente assinantes
Production Manager Y....ck D...s Somente assinantes
Set Decorator D...d Be.....tti Somente assinantes
Food Stylist Is....le S...in Somente assinantes
Film Editor A....na L...y Somente assinantes
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