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Best campaigns from Eastern Europe and Central Asia

Best ads from Eastern Europe & Central Asia Ads of the Month : Dec 15, 2023

1

Ishonch - Cool Store

Bronze EPICA in Experiential & Shopper Marketing. COOL STORE is not only a place where you can hide from the heat in the bazaar but also a place where you can buy any product from the ISHONCH catalog.

TituloCool Store
Agência
Campanha Cool Store
Anunciante ISHONCH Home appliance store
Marca Ishonch

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Case Study
Creative Agency . Sy.....is Somente assinantes
Creative Director F....kh Sh....ov Somente assinantes
Client service director (CSD) A...a Mi....va Somente assinantes
Copywriter S...ey Go.....ov Somente assinantes
Designer T...r A...v Somente assinantes
Designer ..m .�o Somente assinantes
Account Manager Y...a Ge.....ova Somente assinantes
Client . I....CH Somente assinantes
Creative Director Z...ra Ra.....ova Somente assinantes
Creative Manager Se.....na ..n Somente assinantes
Marketing Director Ur....ek Bei......iev Somente assinantes
Brand Manager N...ek Ab....ev Somente assinantes
Trade Manager S...or Ku.....ov Somente assinantes
Head of marketing communications A....er Bo.....ev Somente assinantes
Art-Director D....or S...ev Somente assinantes
PR-manager Di....uz Yu....va Somente assinantes
Innovation Manager M...na Ni.....va Somente assinantes
Media Manager O...ek Kh......dov Somente assinantes
Production . N...s Somente assinantes
Producer T...r Am.....kov Somente assinantes
Director T...r Am.....kov Somente assinantes
DOP T...r Am.....kov Somente assinantes
Line Producer T...r ..m Somente assinantes
Line Producer A...ya Id.....va Somente assinantes
Cameraman A...l Mu......nov Somente assinantes
Edit S...at Pi.....v; M....ad Eg....ie Somente assinantes
Color Correction A...l Tu.....ev Somente assinantes
Audio Record Studio Gr....iy To......gov Somente assinantes
2

Mastercard - Where to Settle

Digital EPICA Grand Prix. A digital platform created by Mastercard providing job and apartment rental offers for the displaced Ukrainians.

TituloWhere to Settle
Brief“Where To Settle” – is digital platform created by Mastercard providing job and apartment rental offers for the displaced Ukrainians.. The comprehensive digital tool aggregates Mastercard’s transaction data & insights with customised statistics, answering the most crucial question refugees have – where to find a place to live?Basing on data and refugees’ expectations it delivers personalized job & rental offers, putting an emphasize on smaller, less overcrowded cities that could offer better opportunities.Moreover, the platform could also help local communities suffering from depopulation thus communicating the tool we reached out to local officials to pitch their cities to Ukrainian Refugees.
Agência
Campanha Where to Settle
Anunciante Mastercard
Marca Mastercard

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
ProblemaSomente assinantes
ResultadoSomente assinantes
Tipo de Mídia Interatividade
Comprimento
Chief Innovation Officer M...in S...k Somente assinantes
Broadcast Producer D...an S...da Somente assinantes
Global Executive Creative Director J..n M....ll Somente assinantes
Group Creative Director L....ld B....rd Somente assinantes
Group Creative Director J...an K...er Somente assinantes
Chief Communications Officer J....ca B...t Somente assinantes
Head of Design M..t ..n L....en Somente assinantes
Planeador estratégico M...a Ga.....ka Somente assinantes
Managing Diretor Ma.....zata Ter......nko Somente assinantes
Account Manager A..a So.....wska Somente assinantes
Senior Account Executive G....el Prz......ski Somente assinantes
Traffic Manager J...rek Za.....ski Somente assinantes
Global Executive Creative Director A...an B...n Somente assinantes
Regional Chief Creative Officer A...an B...n Somente assinantes
Global Executive Creative Director P...re L...on Somente assinantes
National Creative Officer C....in D...e Somente assinantes
Planeador estratégico M...a Ga.....ka Somente assinantes
Account Manager A..a So.....wska Somente assinantes
Senior Account Executive G....el Prz......ski Somente assinantes
3

The Ministry of Foreign Affairs of Ukraine - Carol for the Charity

Bronze EPICA in Best Use of Music. This is the story of a song known all over the world being changed to aid Ukrainian children affected by the russian war by donating to Olena Zelenska Foundation. A seasonal operation.

TituloCarol for the Charity
BriefCarol of the Bells has been bringing Christmas mood for more than 100 years. It is based on a traditional Ukrainian folk song arranged by Ukrainian composer Mykola Leontovych in 1914.We turned this famous Xmas carol into a donation platform using Shazam, to help Ukrainian children suffering from war. Carol of the Bells was transformed into Carol for Charity. We created a new version of the famous Carol. We changed its lyrics. The song asked people to shazam itself. Whenever people heard this song they could shazam it. And immediately donated to children in just a couple of clicks.
Agência
Campanha Carol for the Charily
Anunciante The Ministry of Foreign Affairs of Ukraine
Marca The Ministry of Foreign Affairs of Ukraine

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
FilosofiaSomente assinantes
ResultadoSomente assinantes
Tipo de Mídia Case Study
Comprimento
MercadoSomente assinantes
Trilha sonoraSomente assinantes
Mais InformaçõesSomente assinantes
4

Schitaetsya project - Among women who experienced sexual violence

Gold EPICA in Public Interest – Gender Equity and Silver EPICA in Publication Design. To increase attention to the problem of domestic violences and to help people understand the data they created a visual style that clarifies the scale of the problem.

TituloAmong women who experienced sexual violence
BriefSchitaetsya — project that raises awareness of domestic violence in Kazakhstan and tracks data on these kinds of cases for the public, journalists and activists. But dry numbers cannot cause emotions. To increase attention to the problem and to help people understand the data we created a visual style that clarifies the scale of the problem. Charts can change depending on numbers and values with relevant annual data.
Agência
Campanha Domestic violence data visualization
Anunciante KazFem
Marca Schitaetsya project

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Imprensa e publicações
Comprimento
Director de arte S....ar Ko.....ov Somente assinantes
Director criativo N...ta Fr......kiy Somente assinantes
Designer D...l .i Somente assinantes
Art O..g T..y Somente assinantes
Realizador O..g T..y Somente assinantes
Supervisor de arte S....ar Ko.....ov Somente assinantes
Chefe de grupo criativo E...a R...ro Somente assinantes
Account Manager O...as Sh......yev Somente assinantes
Chief Executive Officer (CEO) R...am Ku.....ev Somente assinantes
Director de arte S...on Mis......nko Somente assinantes
Fotógrafo S...on Mis......nko Somente assinantes
5

Azercell & Azerbaijan Judo Federation - White Suits Girls

Silver EPICA in Communication & Public Services and Bronze EPICA in Sports-related Advertising. An idea to tackle forced marriages for young girls.

TituloWhite Suits Girls
Agência
Campanha White Suits Girls
Anunciante Azercell
Marca Azercell & Azerbaijan Judo Federation

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Case Study
Comprimento
Produtora P...us Somente assinantes
Director executivo criativo O...an K....ov Somente assinantes
Project Director F...ad Sh....ov Somente assinantes
Director de contas R....at He....li Somente assinantes
Digital Group Head M....ig Sh.....yev Somente assinantes
Head of Copywriting S...na Ru....li Somente assinantes
Head of Design R...n Fa......yev Somente assinantes
Digital Marketing Manager S...la Z...al Somente assinantes
Redator F...d A....ov Somente assinantes
Designer A..r A...ov Somente assinantes
Motion Designer M...d M....ov Somente assinantes
Developer K...an Ba....ov Somente assinantes
Realizador E...an J....ov Somente assinantes
Produtor R...ad K....li Somente assinantes
Director de fotografia R..f Gur......yev Somente assinantes
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