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Best of Innovative Marketing
The best digital innovation advertisements and campaigns worldwide.

Best of marketing innovation : Dec 21, 2022

1

Savage x Fenty - Savage x Fenty Vol. 3 - Savage in the Streets

Savage x Fenty created buzz for the volume 3 show by stopping traffic in NYC using an experiential living billboard. BMF Media created an interactive billboard that pulls in viewers with style.

TituloSavage x Fenty Vol. 3 - Savage in the Streets
Agência
Campanha Savage x Fenty
Anunciante Amazon Prime Video
Marca Savage x Fenty

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PostedDezembro 2022
Sector EmpresarialSomente assinantes
Tipo de Mídia Case Study
Comprimento
Director de publicidade M..k Sc....er Somente assinantes
Director de publicidade E...e T....rt Somente assinantes
Director de publicidade A...ha ..o Somente assinantes
Director de publicidade R....ca M..k Somente assinantes
Director de publicidade E..n K...s Somente assinantes
Director de publicidade Z..h Zu....ch Somente assinantes
Director de publicidade E..a T...y Somente assinantes
Director de publicidade L..a P...z Somente assinantes
2

League of Legends - Escape to the Undercity

League of Legends took advantage of streamers’ impact by involving them in the launch of Arcane on Netflix. League of Legends created an interactive game based on the new show and invited streamers to play, with a couple of unexpected twists.

TituloEscape to the Undercity
Agência
Campanha Escape to the Undercity
Anunciante Riot Games
Marca League of Legends

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PostedDezembro 2022
Sector EmpresarialSomente assinantes
Tipo de Mídia Case Study
Comprimento
Chief Creative Officer S...ha K...ze Somente assinantes
Managing Diretor ..d T..i Somente assinantes
Diretor dos Negócios L....te C..a Somente assinantes
Director de contas A....rn ..m Somente assinantes
Executivo de contas S....na ..g Somente assinantes
Diretor de Estratégia Al....ir G..y Somente assinantes
Estrategista F...h H...g Somente assinantes
Group Creative Director X...er ..e Somente assinantes
Senior Art Director N..o T....ra Somente assinantes
Senior Copywriter L..e So......ram Somente assinantes
Director de arte D..n A....il ..e Somente assinantes
Redator L..a R...li Somente assinantes
Produtor da agência S...n C..w Somente assinantes
3

The Danish Cancer Society & Trygfonden - The Monument of Shame

The Danish Cancer Society & Trygfonden, in an attempt to fight the country’s shocking world record of youngest smokers, created a shocking and impactful monument.

TituloThe Monument of Shame
Agência
Campanha Monument of Shame
Anunciante The Danish Cancer Society & Trygfonden
Marca The Danish Cancer Society & Trygfonden

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PostedDezembro 2022
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Case Study
Entrant Company &a....o. . ..A Somente assinantes
Production Company K..d F..m Somente assinantes
Director A...rs Bu.....rd Somente assinantes
Director of Photography L...e F...k Somente assinantes
Making of the Statue Cr......dk Somente assinantes
Creative Director J...n K...ler Somente assinantes
Art Director J...b Be.....tz &...; Somente assinantes
Art Director M...in B....er Somente assinantes
4

Resident Evil - Resident Evil Zombie Released in Santa Monica

Resident Evil created an interactive 72-hour experience, to generate interest, simulating the creation and release of a zombie.

TituloResident Evil Zombie Released in Santa Monica
Agência
Campanha Resident Evil Zombie Released in Santa Monica
Anunciante Netflix
Marca Resident Evil

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PostedDezembro 2022
Sector EmpresarialSomente assinantes
Tipo de Mídia Ambient
Comprimento
Designer de produção B..y L..n M...a Somente assinantes
Produtora K...ma Co.....ive Somente assinantes
Chief Creative Officer C...ha A...t C....ño Somente assinantes
Managing Diretor T...a .e P..i Somente assinantes
Director criativo F...pe Ro.....ol Somente assinantes
Director criativo M...ín A...ed Somente assinantes
Project Manager L....es Ec.....ria Somente assinantes
Digital Strategist M....la Ni....ya Somente assinantes
Sr. Strategist C...a V....es Somente assinantes
Director de publicidade ..d B...er Somente assinantes
Director de publicidade M....da O...e Somente assinantes
Director de publicidade A...n J...s Somente assinantes
Director de publicidade T....am T...as Somente assinantes
Director de publicidade I...e .u Somente assinantes
Director de publicidade C...a B...on Somente assinantes
5

FAQ YOU - FAQ YOU - An educational Revolution

Bringing sex education up to date in Germany, FAQ YOU shows teens they deserve better by giving them the sex education they need.

TituloFAQ YOU - An educational Revolution
BriefSex education in Germany is very outdated. It is also dependent on a bureaucracy that makes changes hard – and quick changes impossible.FAQ YOU solved this problem. By going a different way with their eponymous book that answered teenager’s most frequently asked questions about sex and love, and then going online with an innovative website: faqyou.com. Both have been a success amongst teens, and the associated TikTok channel is now up to a reach of 6 million people.Soon the German Ministry of Health asked if FAQ YOU wanted to collaborate on an e-learning platform. And today, hundreds of schools and hundreds of thousands of students are using their platform – and new ones are joining them every day.FAQ YOU achieved radical changes in a record time with these projects. They showed teenagers that they deserve better – and gave them the sex education they have been asking for.
Agência
Campanha FAQ YOU - A educational Revolution
Anunciante Ohhh! foundation
Marca FAQ YOU

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PostedNovembro 2022
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Interatividade
Creative Managing Director M...e H...e Somente assinantes
Chief Creative Officer A...n J...um Somente assinantes
Director criativo Al.....er M....ns Somente assinantes
Director de arte J...an S....er Somente assinantes
Director de arte N..a D...er Somente assinantes
Account Manager L...s F..k Somente assinantes
Creative Copy L...s W...r Somente assinantes
Creative Copy Is....la B...er Somente assinantes
Managing Partner M....el J...bs Somente assinantes
Director de publicidade D...el N...l Somente assinantes
Director de publicidade R...n M....sa Somente assinantes
Director de publicidade A..a Kon.......iler Somente assinantes
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