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1
Committee Against Torture - Russian Yoga School
Zebra Hero
1 in 10 Russians has faced violence or torture from police or prison officers.
| Titulo | Russian Yoga School |
| Agência | Zebra Hero |
| Campanha | Russian Yoga School |
| Anunciante | Committee Against Torture |
| Marca | Committee Against Torture |
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| Posted | Novembro 2019 |
| Sector Empresarial | Somente assinantes |
| Tipo de Mídia | Case Study |
| Comprimento | |
2
Clothing & textiles - Zeeman sneaker
It can be simple.
| Titulo | Zeeman sneaker |
| Brief | Why are some sneakers so expensive? To find out, Zeeman developed two designs.The first: the sleek Hybrid Z. Limited edition, exclusive packaging, marketing via social media and influencers. Available exclusively via an auction and in two pop-up stores in Amsterdam and Antwerp. The price: €200. The second: the Basic Z. Made the Zeeman way: a basic design, large production volume, no expensive packaging, for sale in Zeeman stores and the webshop. The price: €12.99. The website explains the difference. Contemporary clothing doesn't have to cost a fortune. Zeeman: it can be that simple. |
| Agência | Persuade |
| Campanha | Zeeman sneaker |
| Anunciante | Zeeman |
| Marca | Clothing & textiles |
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| Posted | Novembro 2019 |
| Sector Empresarial | Somente assinantes |
| História | Somente assinantes |
| Problema | Somente assinantes |
| Tipo de Mídia | Case Study |
| Web designer | DEPT® |
| Diretor de Estratégia | M....el Ri.....wer Somente assinantes |
| Director de arte | S...an Ke.....ar Somente assinantes |
| Redator | W...er Kra......ger Somente assinantes |
| Designer | Y..i ..n P...el Somente assinantes |
| Shoe design | L..e G..l Somente assinantes |
| Project Manager | L...a ..n ..r V...en Somente assinantes |
| Social Media Manager | N...ke V....nt Somente assinantes |
| Online Production | S...ia Te.....en Somente assinantes |
| Media Strategist | F..i H....en Somente assinantes |
| Fotógrafo | H..s Pi....se Somente assinantes |
| Animação | S...io M...k Somente assinantes |
| PR Agency | W..h l..e N..s Somente assinantes |
| PR Agency | Ga....oo Somente assinantes |
| Pop up store | C...T Somente assinantes |
3
American Friends of Georgia Shelter for the homeless - Dze_Georgian Project
The more second hand clothes look, the more expensive they are.
| Titulo | Dze_Georgian Project |
| Brief | At Dzegvi shelter for homeless, its inhabitants often wear "vintage" clothes that could be considered trendy today. So the agency created a fake fashion brand called the Dze_Georgian Project. The models were Dzegvi shelter inhabitants in their own outfits. Thanks to outdoor and social media visuals, people were soon trying to figure out who was behind the brand. The truth was revealed during the Mercedes Fashion Week, the most anticipated fashion event in Georgia. The trendiest fashion bloggers and celebrities started to discuss the importance of charity. |
| Agência | Windfor's |
| Campanha | Dze_Georgian Project |
| Anunciante | American Friends of Georgia |
| Marca | American Friends of Georgia Shelter for the homeless |
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| Posted | Novembro 2019 |
| Sector Empresarial | Somente assinantes |
| História | Somente assinantes |
| Problema | Somente assinantes |
| Tipo de Mídia | Case Study |
| Creative Chief | V..o Ka.....dze Somente assinantes |
| Executive Creative Director | N..o Go.....dze Somente assinantes |
| Executive Creative Director | B..a Mep......ili Somente assinantes |
| Creative Director | B..i As....ni Somente assinantes |
| Senior Art Director | M..i Su......ili Somente assinantes |
| Senior Copywriter | I...a Sak......dze Somente assinantes |
| Art Director | T...a S....KI S...ia Somente assinantes |
| Client Service Director | T...r Ts.....dze Somente assinantes |
| Senior Account Manager | I..a Sv....ze Somente assinantes |
| Junior Account Manager | T..a K....va Somente assinantes |
| Graphic Designer | M...o Nar......ili Somente assinantes |
| Graphic Designer | M..o Ch....ze Somente assinantes |
4
Puma - #eKingPelé
Let's help the King experience another historic moment.
| Titulo | #eKingPelé |
| Agência | BETC HAVAS |
| Campanha | #eKingPelé |
| Anunciante | Puma |
| Marca | Puma |
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| Data da primeira Transmissão/Publicação | Somente assinantes |
| Sector Empresarial | Somente assinantes |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Chief Creative Officer | ..h ..y Somente assinantes |
| Director executivo criativo | A...ea Si....ra Somente assinantes |
| Director criativo | G....el S...ro Somente assinantes |
| Director criativo | M...lo M..o Somente assinantes |
| Equipa criativa | V...or C....lo Somente assinantes |
| Equipa criativa | L....ro Ol....ra Somente assinantes |
| Equipa criativa | V...r C...as Somente assinantes |
| Equipa criativa | R..l L..a Somente assinantes |
| Director de media | Ca....ha Ga.....di Somente assinantes |
| Director de media | Fa....io D...te Somente assinantes |
| Director de media | St.....ie S...or Somente assinantes |
| Account Manager | G....na D...n Somente assinantes |
| Estrategista | A...ha ..m Somente assinantes |
| Estrategista | M....la Na.....nto Somente assinantes |
| Integrated Production Director | A..a L...a F...az Somente assinantes |
| Produtora | Mo.....sta Cr....ve Pr.....rs Somente assinantes |
| Produtor executivo | M....lo Mo....ro Somente assinantes |
| Realizador | Al.....re L...s Somente assinantes |
| Realizador | A...é I...cio Somente assinantes |
| Fotógrafo | T...o C....ro Somente assinantes |
| Fotógrafo | N...or G..n Somente assinantes |
| Production Coordinator | J..n A....to A...so Somente assinantes |
| Empresa de produção | ..e ..d Somente assinantes |
| 3D Modeler | P...o F...pe S...a Somente assinantes |
| Empresa de design sonoro | Sa....te A...o Somente assinantes |
| Music Director | R....to C...ho Somente assinantes |
| Music Director | K..o Si....ra Somente assinantes |
| Music Director | H...o A....fi Somente assinantes |
| Music Director | D...el I....ck Somente assinantes |
| Music Producer | R....to C...ho Somente assinantes |
| Produção musical | K..o Si....ra Somente assinantes |
| Produção musical | H...o A....fi Somente assinantes |
| Produção musical | D...el I....ck Somente assinantes |
| Produção musical | M..e V...k Somente assinantes |
| Produção musical | T...go C...i Somente assinantes |
| Produção musical | C...ly C....es Somente assinantes |
| Produção musical | H...on Ol....ra Somente assinantes |
| Produção musical | ..n S...ra Somente assinantes |
| Finishing | R....do B....an Somente assinantes |
| Finishing | C...o M....ti Somente assinantes |
| Finishing | C...a C...nea Somente assinantes |
| Finishing | ..n S...ra Somente assinantes |
| Finishing | I....ra P...a Somente assinantes |
| Production Coordination | ..a Co....ro Somente assinantes |
| Production Coordination | M....na Ta....li Somente assinantes |
| Production Coordination | R..a Ol....ra Somente assinantes |
5
Volkswagen California - California Stays
This is what freedom looks like.
| Titulo | California Stays |
| Brief | The VW camper van encapsulated the spirit of the 60s: road trips with only freedom on the horizon. With hotter, longer summers, there's never been a better time to get on the road again with the Volkswagen California. But in Denmark, not using an official camp site is punishable by a fine, seriously undermining the sense of liberty symbolised by the vehicle. So VW partnered with landowners across the country to launch California Stays – overnight spots in Denmark’s most remote and breathtaking locations, bookable for free on AirBnB and Booking.com. |
| Agência | Belong Agency |
| Campanha | California Stays |
| Anunciante | Volkswagen |
| Marca | Volkswagen California |
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| Posted | Novembro 2019 |
| Sector Empresarial | Somente assinantes |
| História | Somente assinantes |
| Problema | Somente assinantes |
| Tipo de Mídia | Case Study |
| Chief Creative Officer | T...as B...g Somente assinantes |
| Director executivo criativo | F...h ..b Somente assinantes |
| Director assistente criativo | L..e J....en Somente assinantes |
| Realizador | S...e Bj....of Somente assinantes |
| Diretor de Estratégia | L...se B...dt Somente assinantes |
| Planeador estratégico | J...b S....er Somente assinantes |
| Designer | M...in M....ke Somente assinantes |
| Designer | L...a ..y Li.....dt Somente assinantes |
| Producer | J...e Wi.....es Fr....en Somente assinantes |
| Digital Campaign Manager | M...e Ti....nd Somente assinantes |
| Project Manager | L..e Sk.....æk L...en Somente assinantes |
| Chief Executive Officer (CEO) | D...ev Ahle.........rvig Somente assinantes |
| Associate Project Manager | L...e B...n M...ler Ha.....en Somente assinantes |
| Assistant Editor | T...as M...n Somente assinantes |
| Editor | J...er L..d Somente assinantes |
EDITOR'S PICK
+1
Snickers - Snickers Suit Swag
How do you stand out from the crowd?
| Titulo | Snickers Suit Swag |
| Brief | In Canada alone, the NBA is sponsored by no less than 32 brands. There’s hardly anywhere you can look without seeing a logo. So when Snickers wanted to stand out from the crowd, it went somewhere no brand had gone before – the tunnel walk; the place where players show off their fashion savvy. After Toronto Raptor Delon Wright appeared in an outrageously oversized suit, the story was picked up by every major Canadian sports media outlet. But Delon's fashion faux pas was not entirely his fault. As Snickers knows, you're not you when you're hungry. |
| Agência | BBDO Canada |
| Campanha | Snickers Suit Swag |
| Anunciante | MARS |
| Marca | Snickers |
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| Posted | Novembro 2019 |
| Sector Empresarial | Somente assinantes |
| História | Somente assinantes |
| Tipo de Mídia | Case Study |
| Chief Creative Officer | D...se Ro....to Somente assinantes |
| Chief Creative Officer | T..d M...ie Somente assinantes |
| Director assistente criativo | D...k B...s Somente assinantes |
| Director assistente criativo | R..a Ch.....jee Somente assinantes |
| Director assistente criativo | J..f C...ng Somente assinantes |
| Redator | L...on C..i Somente assinantes |
| Group Account Director | St.....ie P..e Somente assinantes |
| Director de contas | St.....ie M....ns Somente assinantes |
| Supervisor de conta | S...ey S...ke Somente assinantes |
| Vice President (VP) | ..m K...y Somente assinantes |
| Planeador | ..m K...y Somente assinantes |
| Digital Strategist | Co....ey D...ne Somente assinantes |
| Editor | J...my S...e Somente assinantes |
| Música | M..e R....ck Somente assinantes |
| Som | M..e R....ck Somente assinantes |
| Produtora | F...e B..O Somente assinantes |
| Produtor executivo | D..e L...ke Somente assinantes |
| Producer | P..l F..r Somente assinantes |
| Director de fotografia | .J D...y Somente assinantes |
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