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Best of Innovative Marketing
The best digital innovation advertisements and campaigns worldwide.

Best of marketing innovation : May 1, 2019

1

Dozhd TV - AI Versus

We are what we watch

TituloAI Versus
BriefYour worldview can be shaped by the media you consume. Enter two artificial intellects, like twins separated at birth, with no broad knowledge of the world. One was “brought up” by Russian state TV, the other by the country’s independent channel. Now they answer questions using the information they absorbed during their "upbringing". The Russian State-educated twin gives skewed and rather alarming answers. The other's are more thoughtful. When kids don’t know something, they start making things up, which is the most fascinating part of the experiment.
Agência
Campanha AI Versus
Anunciante Dozhd TV Channel
Marca Dozhd TV

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
LegendaSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Case Study
Comprimento
Director criativo A...ey Gu......lin Somente assinantes
Redator A...n R...in Somente assinantes
Redator D...a Ov.....na Somente assinantes
Digital Art Director A..a Ma.....ova Somente assinantes
Creative Tech Lead V...or S....ba Somente assinantes
Motion Graphic Designer L...ya Za......ina Somente assinantes
Chief Digital Officer D...ry Ma....ov Somente assinantes
Head of Development A...ey S....ev Somente assinantes
CTO V....iy T...in Somente assinantes
2

Mean Girls - Mean Girls October 3rd

Official Mean Girls day. #MakeFetchHappen

TituloMean Girls October 3rd
Agência
Campanha Make Fetch Happen
Anunciante Mean Girls on Broadway
Marca Mean Girls

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
Tipo de Mídia Case Study
Comprimento
3

Just BARE - Pilgrim's Pride Corp/ Just BARE "Who Makes Your Food"

We are more skeptical than ever about our food

TituloPilgrim's Pride Corp/ Just BARE "Who Makes Your Food"
Agência
Campanha "Who Makes Your Food?"
Anunciante Pilgrim's Pride Corporation
Marca Just BARE

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
Tipo de Mídia Case Study
Comprimento
4

Narcos - Cocaine Routes

Immersive personalized video experience to promote the launch of Narcos on Netflix

TituloCocaine Routes
Agência
Campanha Cocaine Routes
Anunciante Netflix, Inc.
Marca Narcos

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PostedAbril 2019
Sector EmpresarialSomente assinantes
Tipo de Mídia Case Study
Comprimento
5

Carnival Corporate - How Carnival is Transforming the Journey for Guests

In the brave pursuit of next

TituloHow Carnival is Transforming the Journey for Guests
Agência
Campanha How Carnival is Transforming the Journey for Guests
Anunciante Carnival Corporate
Marca Carnival Corporate

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PostedMai 2019
Sector EmpresarialSomente assinantes
Tipo de Mídia Case Study
Comprimento
EDITOR'S PICK
+1

Transavia - The Green Billboard

Billboards without ads, are turned into free ads

TituloThe Green Billboard
Agência
Campanha The Green Billboard
Anunciante KLM
Marca Transavia

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
FilosofiaSomente assinantes
Tipo de Mídia Integrated Media/360 Activation
Comprimento
Creative Director St....ane G....rt Somente assinantes
Art Director L...e B...q Somente assinantes
Art Director Assistant G....el B...te Somente assinantes
Redator M...ne S....nt Somente assinantes
Production He....es H...S Somente assinantes
CEO Ch......her T...ry Somente assinantes
Producer Y..n D...is Somente assinantes
Producer Y...n M...n Somente assinantes
Producer C..é D....is Somente assinantes
Image Au....ien C...on Somente assinantes
Image C....ent A...ou Somente assinantes
Image C....es B..n Somente assinantes
Sound G...le S..n Somente assinantes
Stage Manager I..r B....he Somente assinantes
Stage Manager J...en B....rd Somente assinantes
Stage Manager Be....in N....uf Somente assinantes
Stage Manager D...an D...on Somente assinantes
Post Producer M....nie Te....ra Somente assinantes
Editing M....sa Ch.....el Somente assinantes
Editing T...as L....ge Somente assinantes
Motion Designer M....el Le.....zet Somente assinantes
Music Research L....en Arn.......hez Somente assinantes
Music Research A...en Al.....re Somente assinantes
Commercial Team I..n Jo.....ic Somente assinantes
Commercial Team El.....th Bi.....az Somente assinantes
Commercial Team Fr....ic Gu.....ou Somente assinantes
Commercial Team L..a Ab....ad Somente assinantes
Commercial Team A...he P....ud Somente assinantes
Commercial Team P....le V....nt Somente assinantes
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