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Best Auto Ads of the Month
1
Volkswagen - YourWagen
A Volkswagen doesn't just get you from point A to point B, it tells a story of the owner, as shown in this spot out of adam&eveDDB.
| Titulo | YourWagen |
| Agência | adam&eveDDB |
| Campanha | YourWagen |
| Anunciante | Volkswagen |
| Marca | Volkswagen |
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| Data da primeira Transmissão/Publicação | Somente assinantes |
| Sector Empresarial | Somente assinantes |
| Filosofia | Somente assinantes |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Trilha sonora | Somente assinantes |
| Agência de Mídia | PHD UK |
| Produtora | Dark Energy Films |
| Empresa de produção | Marshall Street Editors |
| Director de publicidade | ..d M...od Somente assinantes |
| Director de publicidade | S...h Cox......ley Somente assinantes |
| Director de publicidade | G..n Bu......rth Somente assinantes |
| Director de publicidade | L...a A...s Somente assinantes |
| Director de publicidade | ..c B....ws Somente assinantes |
| Director de publicidade | H...ah D...s Somente assinantes |
| Director de publicidade | F...a J...s Somente assinantes |
| Director de publicidade | ..b P....on Somente assinantes |
| Director de publicidade | Ma....ne B....on Somente assinantes |
| Director de publicidade | K...e Wi....ms Somente assinantes |
| Chief Creative Officer | R....rd B..m Somente assinantes |
| Director executivo criativo | ..t N...on Somente assinantes |
| Director executivo criativo | M..e Su.....and Somente assinantes |
| Director criativo | ..m V...e Somente assinantes |
| Director criativo | P..l K...t Somente assinantes |
| Senior Creative | C...e P..e Somente assinantes |
| Social Creative | M...y Jo.....ne Somente assinantes |
| Chief Strategy Officer | M...in Be....ey Somente assinantes |
| Diretor de Estratégia | J..k S...er Somente assinantes |
| Estrategista | O...r B...h Somente assinantes |
| Executive Chair | T...y E...v Somente assinantes |
| Chief Client Officer | ..m .e C...r Somente assinantes |
| Business Lead | N..k W...ie Somente assinantes |
| Business Lead | P...s R...o Somente assinantes |
| Director de contas | Is....la B..t Somente assinantes |
| Director de contas | J..o S..w Somente assinantes |
| Account Manager | F....ie R...e Somente assinantes |
| Executivo de contas | B...a B...et Somente assinantes |
| Produtor da agência | M..y Fos.......los Somente assinantes |
| Produtor da agência | H...y P....ar Somente assinantes |
| Produtor da agência | Ch.....te E....on Somente assinantes |
| Operations Director | S...rt H....rn Somente assinantes |
| Project Director | R...a N....ha Somente assinantes |
| Project Director | J..e B....am Somente assinantes |
| Project Manager | E..a R...on Somente assinantes |
| Analytics Director | L..e Wi....ms Somente assinantes |
| Senior Legal Counsel | ..m Ca....ll Somente assinantes |
| Digital Agency | T...al L...on Somente assinantes |
| Director executivo criativo | Vi....ia Bu....an Somente assinantes |
| Director criativo | R..s E....ds Somente assinantes |
| Director criativo | D..e Su....an Somente assinantes |
| Head of Design | J...s Mo....an Somente assinantes |
| Designer | M...a G...no Somente assinantes |
| Senior Motion Designer | R....el B...r Somente assinantes |
| Social Media Director | E...e Bl.....eld Somente assinantes |
| Social Media Producer | S...p O...ni Somente assinantes |
| CX | Ch.....te L...ne Somente assinantes |
| Senior Project Manager | J...ne A....ku Somente assinantes |
| Technical Lead Front End | A...n R....ey Somente assinantes |
| VP Technology | G..y J..e Somente assinantes |
| VP Strategy | M..k G...n Somente assinantes |
| Diretor dos Negócios | A...is Ja......ian Somente assinantes |
| Director de contas | A..a Vi.....nd Somente assinantes |
| Director Marketing Science | B....ey Wi.....son Somente assinantes |
| Senior Analyst Marketing Science | ..e Th....on Somente assinantes |
| Associate Analyst Marketing Science | D...in ..u Somente assinantes |
| Chief Client Officer | T..y N...le Somente assinantes |
| Managing Partner | H..t S...l Somente assinantes |
| Client Partner | A...n Tr.....an Somente assinantes |
| Planning Partner | K...ty Mc....in Somente assinantes |
| Media Business Director | S...h H...e Somente assinantes |
| Planning Associate Director | Al.....ra Th....on Somente assinantes |
| Planning Senior Executive | A...e Le....me Somente assinantes |
| AV Director | J...s H....ns Somente assinantes |
| Biddable Manager | Ma.....ay Ho.....od Somente assinantes |
| Client Manager | A...ew B...n Somente assinantes |
| Realizador | F..n M....gh Somente assinantes |
| Produtor | J..n S...p Somente assinantes |
| Managing Director/ Executive Producer | M..t B...n Somente assinantes |
| Production Manager | L..y Mor......cks Somente assinantes |
| Director de fotografia | L..e J...bs Somente assinantes |
| Casting Producer | C...a K....dy Somente assinantes |
| Socials Videographer | C...s T...er Somente assinantes |
| Editor | J..x G....ey Somente assinantes |
| Social Editor | S....er F...zt Somente assinantes |
| Social Editor | ..y S...n Somente assinantes |
| Social Editor | T..y Con.......hes Somente assinantes |
| Social Editor | O...er M...an Somente assinantes |
| Assistant Editor | J...ua S....on Somente assinantes |
| Editorial Producer | S... O...Mara Somente assinantes |
| Audio Post Production | S..e A...o Somente assinantes |
| Sound Engineer | P..l B....nd Somente assinantes |
| Sound Engineer | F....ie B...ne Somente assinantes |
| Sound Managing Director | J...an Ma....ll Somente assinantes |
2
Wuling - First First Responder
Due to the many narrow alleyways in Jakarta, response times from firefighters can be greatly affected; Wuling takes action to aid in this issue, and with the help of Flock Creative Network redesign their only compact electric car to become a vehicle for firefighters to access emergencies quickly.
| Titulo | First First Responder |
| Agência | Flock Creative Network |
| Campanha | First First Responder |
| Anunciante | Wuling |
| Marca | Wuling |
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| Posted | Abril 2024 |
| Sector Empresarial | Somente assinantes |
| História | Somente assinantes |
| Tipo de Mídia | Interatividade |
| Comprimento | |
3
Lexus - Rise To It
Lexus wants to be the vehicle that drives you to great heights, as shown by this invigorating spot out of T&Pm.
| Titulo | Rise To It |
| Agência | T&Pm |
| Campanha | Rise To It |
| Anunciante | Toyota Motor Corporation |
| Marca | Lexus |
| Data da primeira Transmissão/Publicação | 2024 / 5 |
| Sector Empresarial | Automóveis |
| História | A love letter to tennis. That’s what sports partnerships really are. Just a brand, standing in front of a sport and its fans saying, ‘I love you’. As fellow fans, we aim to show up authentically, not just stick our badge on it and risk obscuring the view so that was our starting point for Lexus’ exciting new tennis partnerships with Sky Sports Tennis, LTA and ATP tour - honour the game, honour the fans. With a new wave of talented players redefining tennis and its perceptions through hard work and pure passion, Lexus shares many of the same principles for what it takes to get to the top of your game. In order to succeed, you must… Rise To It. This new campaign highlights the parallels of Lexus innovation and pro tennis - to improve we must move forwards, as well as upwards. Around the world, tennis players come from diverse beginnings, learning to master every season on all kinds of courts, to rise through the ranks. Just as Lexus are constantly innovating to ensure their drive is the best it can be. It’s this thinking that gave birth to the Rise To It launch film. Created for Lexus UK, by T&Pm, directed by Lovesong’s award winning tour de force, Elliot Power, partnering with Oscar nominated cinematographer, Lucazs Zal, to frame the action. Getting ATP points takes grit, focus, talent and determination - as well as a lot of support. As our player serves the match point he looks back on where it started. From the first hint of talent as a baby with a sure grip, rising to a child with a love for the sport, rising to a teenager playing in all seasons on every court, rising to an adult alone on an ATP court serving to win. Through the rises we see his mother, Lexus, the coaches and eventually the fans that transport him to where he is now. It's all to play for. It's time to Rise To It. |
| Tipo de Mídia | Televisão |
| Comprimento |
4
Audi + Penguin Random House - Handbook Novels
With the help of Ogilvy Spain, Penguin Random House and Audi find an engaging and creative way to get consumers to read the Audi Owner's Manual that usually sits in the glovebox.
| Titulo | Handbook Novels |
| Titulo (língua original) | Novelas de Manual |
| Agência | Ogilvy Spain |
| Campanha | Handbook Novels |
| Anunciante | Audi |
| Marca | Audi + Penguin Random House |
| Posted | Abril 2024 |
| Sector Empresarial | Automotor |
| Tipo de Mídia | Branded Content |
| Comprimento | |
| Director executivo criativo | Roberto Fara |
| Director executivo criativo | Noelia Fernández |
| Account Manager | Andrea Palacios |
| Account Manager | Isa Cisneros |
| Director criativo | Fran Arguijo |
| Director de arte | Nico Farina |
| Director de arte | Daniel Halifa |
| Redação | Willy Gutierrez |
| Redação | Andrea Sánchez |
| UX Designer | Gabriel Pangua |
| Technology | Juan Luis Pérez |
| Technology | Paco Sirvent |
| Technology | Ismael Luque |
| Production Team | Monika Díaz |
| Production Team | Jordi Roca |
5
Michelin - On the Road and Beyond
Michelin wants viewers to know that they aren't just on the road, they're all around you in places you might not be aware of.
| Titulo | On the Road and Beyond |
| Agência | BETC Paris |
| Campanha | On the Road and Beyond |
| Anunciante | Michelin |
| Marca | Michelin |
| Data da primeira Transmissão/Publicação | 2024 / 5 |
| Sector Empresarial | Pneus, acessórios, óleos, gasóleo, gasolina |
| Legenda | Motion for life |
| Filosofia (língua original) | Si vous pensez que Michelin ne créé que des pneus, on vous conseille de jeter un œil à la nouvelle campagne mondiale de la marque. Michelin a choisi de nous embarquer « On the road and (far) beyond”, dans un voyage qui met en lumière l’esprit d’innovation de la marque. Pensée comme un mouvement continu, la campagne commence sur la route et dans le pneumatique et se poursuit vers des domaines toujours plus variés et extraordinaires. Le “code blanc”, hommage à Bibendum dont il reprend les formes et les lignes, véritable signature de la marque, nous signale sa présence tout au long du voyage : du pneu de voiture jusqu’à une gigantesque voile de navire, les roues d’un véhicule spatiale ou bien les pneus de motos électriques ! La mise en scène s’appuie sur une forme spectaculaire ; le talent du réalisateur Henry Scholfield donne vie à cet esprit singulier via un équilibre soigné entre plans très cinématographiques et la « tech touch » de la 3D. En résulte une véritable épopée qui n’en finit pas de nous surprendre et de nous emmener toujours plus loin. Michelin a voulu cette campagne dynamique mais aussi résolument tournée vers un futur optimiste, ancrée dans le réel avec pour volonté d’améliorer le quotidien. Celle-ci vient alimenter la plateforme stratégique « Motion For Life », parce que la promesse d’une meilleure vie en mouvement est plus que jamais celle de la marque, une marque sur laquelle on peut avoir confiance sur la route mais aussi bien au-delà.. Cette campagne mondiale sera révélée en Europe et en premier lieu en France le 13 mai prochain puis dans 9 pays à travers le monde notamment aux US, au Canada et au Brésil, mais aussi en Asie avec la Chine, la Thaïlande, la Malaisie et le Vietnam. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Canadá, Estados Unidos, Brasil, China, Malásia, Tailândia, Vietnã |
| Director de publicidade | Jean-François Laforge |
| Director de publicidade | Laure Perramond |
| Director de publicidade | Emmanuelle Gaillochet |
| Associate Director | Guillaume Espinet |
| Account Management | Marion Gondeau |
| Account Management | Alice Takagi |
| Account Management | Guewel Essioux |
| Account Management | Julie Litos |
| President & Chief Creative Officer | Rémi Babinet |
| Director executivo criativo | Jérôme Galinha |
| Director de arte | Rayhaan Khodabux |
| Art Director Assistant | Corinne Chamoun |
| Redator | Antoine Gauquelin |
| Music / Sound Design | GUM |
| Planeador estratégico | Mattia Bellomo |
| Produtor da agência | David Green |
| Produtora | Wanda Paris |
| Realizador | Henry Scholfield |
| Produtor | Olivier Dubocage |
| Director of Production | Tom Bertrand |
| Director de fotografia | Rob Hardy |
| Pós produção | The Mill Paris |
| Post-production Producer | Yannis Belmokhtar |
| VFX Supervisor | Stephane Allender |
| Production Service Company | Farm Film |
| Production Service Company | 24/7 |
| Director de arte | Jérémy Treccani |
| Redator | Baptiste Szuwarski |
| Art Buyer | David Green |
| Print Producer | Valérie Kula |
