Michael Jones
Copywriter at People Ideas & Culture
Miami, Estados Unidos
TituloDiversish
Agência
Campanha Diversish
Anunciante Valuable 500
Marca Valuable 500
Data da primeira Transmissão/Publicação 2019 / 1
Sector Empresarial Instituições, organizações não governamentais
História To spread the word about a global movement to put disability on business leaders' agenda, the Valuable 500 created a call-to-action campaign based on a word they coined to describe companies who claim to care about diversity but leave out disability: DIVERSish. The film illustrates common types of diversish behaviour through a series of fictional interviews with business executives Asked to describe ways their organisations have considered the needs of people with disabilities, they fumble for answers, which end up ranging from dismissive to unintentionally offensive.
Tipo de Mídia Viral
Comprimento
Produtora
Produção de som
Pós-produção
Realizador
Creative team
Creative team
Strategist
Empresa de produção Work Post

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