Titulo | Jewel |
Brief | The campaign's two pieces, "The Clock" and "The Jewel", play with the tropes of luxury advertising to place Ikea products in unexpected settings. The over-the-top artiness of each spot gives way to a funny reveal at the end, when an incongruous newcomer points out the item of Ikea furniture integrated perfectly into all the glamour. |
Agência | McCann Spain |
Campanha | Luxury living rooms |
Anunciante | IKEA |
Marca | Living rooms |
Posted | Novembro 2018 |
Sector Empresarial | Utensílios domésticos, decoração e jardinagem |
História | Ikea living rooms |
Tipo de Mídia | Televisão |
Chief Creative Officer | Monica Moro |
Director executivo criativo | Raquel Martínez |
Director executivo criativo | Jon Lavin |
Redator | Monica Moro |
Redator | Martín Subercaseaux |
Director de arte | Raquel Martínez |
Director de arte | Álvaro López |
Produtora | BLUR Films |
Realizador | Armando Bo |
Produtor da agência | Martin Beilin |
Account Management Team | Javier Pascual |
Account Management Team | Elena Rodriguez |
Account Management Team | Alejandra Sierra |
Pós produção | Marte |