Titulo | Sports Vs. Bullying (en) |
Brief | 3 professional boxers dropped their own names and entered the ring with the names that many bullied children hear every day. They competed as “Fat Shit” Vélez, “Fucking Nerd” Rodríguez and “The Slag” Gutiérrez.Because no insult can hide the greatness we carry inside. |
Agência | McCann Spain |
Campanha | Sport vs Bullying |
Anunciante | Fundación Jero García |
Marca | Fundación Jero García |
Posted | Fevereiro 2019 |
Sector Empresarial | Instituições, organizações não governamentais |
História | Campaign against bullying |
Tipo de Mídia | Viral |
Chief Creative Officer | Monica Moro |
Director executivo criativo | Raquel Martínez |
Director executivo criativo | Jon Lavin |
Redator | Jon Lavin |
Redator | Rafael Martinez |
Redator | Fernando Montero González |
Director de arte | Borja Diego |
Director de arte | Rodrigo Fernández |
Fotógrafo | Jaime Boira |
Produtora | Tesauro |
Realizador | Nacho Clemente |
Producer | Sara Fernández |
Producer | Laura Ibáñez |
Producer | Ana Gómez |
Produtor da agência | Mercedes García |