Syrmo - "Dark side"

McCann Spain

McCann Spain Madrid, Espanha

7380

Titulo	Dark side
Agência	McCann Spain
Campanha	Skateboarding
Anunciante	Syrmo
Marca	Syrmo
Data da primeira Transmissão/Publicação	2016 / 5
Sector Empresarial	Brinquedos e jogos
Filosofia	Syrmo is a Smart Pad that skateboarders fit to the truck of their skateboard, it has electronic sensors that track every movement of the skateboard and connects to an App on their smartphones and records all the tricks in 3D. So the skater can see the tricks again (with all the details regarding height, angles, air time, pop force, number of tricks of the session, fails, learnings, statistics…) share them on social media, analyse tricks and improve them, beat rankings, beat your friends or other skaters and level up your position in the rankings, challenge friends to beat your records, choose new skateboarding routes and many more. In short, Syrmo is the biggest social network for skaters.
Problema	Skateboarding is a sport that has barely changed in its 50-year history. In order to give a helping hand to those practicing the sport, McCann Madrid and Syrmo got in touch with them to find out their problems, their challenges, their needs.
Resultado	The result? Syrmo Smart Pad was born.
Tipo de Mídia	Interatividade
Comprimento	117 seconds
Mercado	Espanha
Director executivo criativo	Jon Lavin
Chief Creative Officer	Monica Moro
Director executivo criativo	Raquel Martínez
Redação	José Miguel Moreno
Director de arte	Matias Ivan Visciglia