Titulo | Yellen vs. Lagarde |
Agência | Graffiti BBDO |
Campanha | Twisted World |
Anunciante | Foreign Policy |
Marca | Foreign Policy Romania |
Data da primeira Transmissão/Publicação | 2014 / 4 |
Sector Empresarial | Jornais, revistas e livros |
Legenda | How the world works. |
História | As a magazine that is all about news and ideas from around the world and trying to make sense of everything that happens on the global scene, Foreign Policy needed a campaign that would generate awareness, placing the magazine in people's minds as a way to stay connected to the day to day reality and to better understand it. Therefore, we created a series of visuals that tell people in an intriguing way how everything around the world is connected and has a role in each decision, agreement, disagreement or turn of events. |
Tipo de Mídia | Publicidade em revistas |
Criativo / Direção de arte | Bob Toma |
Redator | Andreea Popa |
Planeador estratégico | Eleodor Ghenoiu |
Director criativo | Vlad Lazar |
Illustrator | Bob Toma |
Account Manager | Oana Preda |
Supervisor de conta | Ada Teslaru |