Darren Keen

As its first employee, he founded the office in 2010, growing it to be the market leader in the U.K. and Europe with the help of his dedicated and passionate team, and now is leading the charge in Asia. He has spent a lifetime discerning how to use shopper behavior insights to motivate brand growth and increase profit. Prior to becoming a Mars lifer, Darren held senior shopper- and retailer-focused positions at Saatchi, Leo Burnett and The Marketing Store. During his career, he has worked closely alongside a wide variety of global clients that include Coca-Cola, Colgate-Palmolive, Samsung, P&G, Toyota, McDonalds, Vodafone, Unilever and Mondelez, just to name a few. An active industry leader, Darren is a regular chair judge for various awards councils. He lives just north of London in the leafy suburbs with his wife and two children. After years of rugby coaching, he has hung up his boots and chooses skiing and swimming as his core sporting pastimes as well as supporting Arsenal Football Club.