Ali Cheikhali

Creative Strategy Lead - Emerging Markets at Google ZOO

United Arab Emirates, Emirados Árabes Unidos

My Latest Work

SEE ALL WORK

The Unexpected Reroute

Did You Get 5G?

Pril One-Drop Bottle

Slow Face

Sumário

Prior to joining Google, Ali was one of the most awarded creative strategists in the world. Before jumping ships to the judging side of awards, he was named among the Top 20 Planners Worldwide by the Drum's Big Won Rankings in 2018, MENA Planner of the Year by the B&W Report in 2017 and Campaign Magazine’s 30 under 30 in 2016. Today, he operates at the intersection of data, tech and creativity to help brands and agencies across MENA, Russia, Turkey and South Africa solve critical business challenges through prototyping and testing. The rest of his time, he spends explaining to people the difference between Google Maps and Waze.

Sector Experience

Prêmios

People I worked with

Walid Kanaan

Chief Creative Officer

TBWA\RAAD

Fouad Abdel Malak

Director executivo criativo

Craft Worldwide

Manuel Bordé

Global Chief Creative Officer, Commerce

VML

Oswaldo Sa

Regional Creative Director

Geometry

Clayton Needham

Director assistente criativo

Juniper Park\TBWA

My Work

SEE ALL WORK

Love For Your Brother

MARCA:

Amnesty International

AGÊNCIA:

TBWA\RAAD

The Reward Of Goodness

MARCA:

Amnesty International

AGÊNCIA:

TBWA\RAAD

Do Not Dispute

MARCA:

Amnesty International

AGÊNCIA:

TBWA\RAAD

Compete In Doing Good

MARCA:

Amnesty International

AGÊNCIA:

TBWA\RAAD

Be Kind

MARCA:

Amnesty International

AGÊNCIA:

TBWA\RAAD

Atom's Weight Of Good

MARCA:

Amnesty International

AGÊNCIA:

TBWA\RAAD

The Last Harlem Shake

MARCA:

Connect

AGÊNCIA:

TBWA\RAAD

Positions

Creative Strategy Lead - Emerging Markets, Google ZOO

Google

Emirados Árabes Unidos

November 2018 - Present (5 anos 5 meses)

Descrição

Google’s creative think tank for brands and agencies - a team of highly experienced strategists, creatives and technologists, whose passion is to help define the future of marketing in a digital world.

The ZOO collaborates with brands and agencies to use Google’s technology and platforms in new, exciting and unexpected ways. And is present in 16 Google offices around the world.

Planning Director

TBWA\RAAD

Dubai, Emirados Árabes Unidos

November 2017 - November 2018 (1 ano)

TBWA is The Disruption® Company: the cultural engine for 21st century business. Named Adweek’s 2018 Global Agency of the Year, we create disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Our collective has 11,300 creative minds across 275 offices in 95 countries. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Michelin, Nissan, and Singapore Airlines. TBWA was named Adweek’s 2018 Global Agency of the Year, read more below.