Sumário
McTavish is known for breaking boundaries and pushing category convention. In her 10 years of working as a creative she pushed product trial in-house at Google, created a baking season for Organic Valley, advocated for paternity leave with DM+C, and broke down stereotypes of Irish Whiskey, declaring Bushmills the original whiskey. She's worked on establishing brand affinity and equity for P&G's latest brand, specifically targeted to Gen z.
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Group Creative Director, Virtue North America
Brooklyn, Estados Unidos
June 2017 - Present (6 anos 10 meses)