Javier de la Cruz Hermoye

Javier started his career at IBM’s marketing after graduating in physics at Complutense University and holds a master’s degree in International Advertising. He joined Zenith Worldwide as a global strategy director in 2015, working for brands like Lexus, L'Oréal and Nestlé, currently leading Nespresso’s media strategy while collaborating with agency’s new business projects. Beyond his different global and local media roles, he gained extensive business transformation consultancy experience by helping Telefonica become a ‘digico’. Previously led creative strategy at Razorfish/Wysiwyg in Spain.