Ana Andjelic

Ana Andjelic

SVP, Global Strategy Director at Havas LuxHub
New York, Estados Unidos


Hi, I am Ana. I am a strategist, writer and doctor of sociology. I am obsessed with how technology changes the way we experience the world around us.

I help brands disrupted by technology to better understand how to successfully use it to connect with their customers and achieve business results. My approach to problem-solving is holistic and agnostic as to what solutions should be.

In the course of my career, I worked for brands in the US, Europe and Asia, and solved problems in industries as diverse as retail, automotive, financial services, media and publishing, telecom, sustainable energy, spirits, beauty, packaged goods, home furnishing, jewelry, entertainment, travel and hospitality.

You can learn more about my work and the projects I led at my portfolio website,


SVP, Global Strategy Director
Havas LuxHub New York
New York, Estados Unidos
April 2015 - Present (7 anos 9 meses)
My job is to guide fashion, luxury and lifestyle brands to adapt to digital economy. My goal is to transform brands I work with into digitally-driven businesses by putting customer at their center and unlocking new revenue streams, organizational capabilities and marketing actions.

Skills: growth marketing, audience development (customer segmentation and targeting), brand strategy, engagement planning, experience design, e-commerce strategy, media design, editorial strategy and research & analytics

Clients: LVMH, Sotheby's, Kit and Ace, bebe, Sergio Rossi
Contributing Writer
Guardian News & Media
2014 - Present (9 anos)
Ana Andjelic | The Guardian
Group Strategy Director
Spring Studios New York
New York, Estados Unidos
February 2014 - April 2015 (1 ano 2 meses)
My responsibility was to create omni-channel experience platforms for clients that clearly convey their brand purpose and serve as sustainable growth platforms for customer acquisition and retention.

Skills: brand strategy, experience strategy, content strategy, social media strategy, referral programs, CRM strategy, engagement planning, performance marketing, retention marketing, digital monetization programs and data analytics

Clients: Target Style, Target Collaborations, Valextra, Calvin Klein Jeans, Vera Bradley, Oliver Peoples, Tom Ford and Tom Ford Beauty, Unilever Nexxus, Kiko, Canali
Strategy Director
June 2013 - February 2014 (8 meses)
I introduced strategy practice and defined & implementation of strategic process in the agency. My responsibility was to deliver integrated, business results-oriented e-commerce products, services and campaigns.

Skills: e-commerce strategy, merchandising strategy, experience strategy, content strategy and data analytics

Clients: MCM, Replay, Frye, Godiva, Penfolds, The Peninsula Hotels

Projects: Adidas Women, Ferrari North America, Victoria's Secret, Tom Ford, Tommy Hilfiger, Matalan, Marc Jacobs, The Peninsula Hotels, Bloomberg Media, The Macallan
Senior Digital Strategist
New York, Estados Unidos
July 2011 - June 2013 (1 ano 11 meses)
I was tasked with using digital thinking and tools to solve clients' business and brand problems.

Skills: digital brand positioning and experience design, engagement planning, content+commerce design, digital activation, native advertising program and social media strategy

Clients: PUMA, Heineken, Kraft, Hennessy, Prudential, Vestas, CODA
Senior Planner
Brooklyn, Estados Unidos
August 2009 - July 2011 (1 ano 11 meses)
Supported introduction and implementation of brand strategy in the agency.

Skills: digital experience design, engagement planning, activation programs, social media campaigns, ROI goals definition

Clients: Target, Maybelline, Pizza Hut, Comcast, Unilever
Digital Strategist
New York, Estados Unidos
September 2008 - September 2009 (1 ano)
Provided strategic support on social media strategies for CNN, Shakira, Kashi and American Experience

Clients: CNN, Shakira, Kashi, American Experience
Digital Strategist
New York, Estados Unidos
September 2006 - September 2008 (2 anos)
Provided strategic support on digital platform development for Universal Music Group, Ford Motor
Company, Maybelline, Garnier; social media strategy for All and Boston Scientific group.

Clients: Ford, Maybelline, Conde Nast, Capital One, Garnier
Freelance Strategist
New York, Estados Unidos
September 2005 - September 2006 (1 ano)
Focused on uncovering and mapping cultural trends and consumer insights relevant for Coca-Cola's digital experience platform.

Clients: Coca-Cola


Doctor of Philosophy (Ph.D.), Sociology

2004 - 2010 (6 anos)

Master’s Degree, Media Studies

2001 - 2003 (2 anos)

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