Chefe de produção
at
Brazilian Unit
| Titulo | Loving Touch |
| Agência | Publicis One Touch |
| Campanha | Loving Touch |
| Anunciante | Beiersdorf AG |
| Marca | Nivea |
| Data da primeira Transmissão/Publicação | 2022 |
| Sector Empresarial | Cuidados da pele e produtos para depilação |
| História | NIVEA believes in the power of human touch and our LOVING TOUCH kit allowed us to replicate a parent's vital skin-to-skin contact for preterm babies isolated in hospital incubators. Our primary target market is hospitals globally, pro bono, for use in preterm wards by nurses who need very little instructions in its use. Our secondary target market, globally, is parents and young families aged 18-45. To bring NIVEA's #CareForHumanTouch initiative to life, we created social and digital content showcasing how the LOVING TOUCH helped the parents of a preterm baby at Hospital Sao Paulo during our trial. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Produtora | Brazilian Unit |
| Produção de som | DaHouse |
| Global Executive Creative Director | Axel Grimald |
| Director assistente criativo | Fernanda Roedel |
| Director assistente criativo | Thiago Di Gregorio |
| Director assistente criativo | Guilherme Nesti |
| Director assistente criativo | Rodrigo Stroisch |
| Chief Strategy Officer | Tanya Dernaika |
| Executive Director Social and PR | Kim Piquet |
| Diretor de Estratégia | Marissa Moody |
| Global Business Lead | Lucia Lafuenti |
| Account Management | Marjorie Gentina |
| Director de contas | Elodie Straub |
| Diretor dos Negócios | Plinio Campos |
| Business Executive | Pietra Raya |
| Project Manager | Denise Kotsubo |
| Project Manager | Vanshika Sharma |
| Chefe de produção | Giacomo Pandolfini |
| Senior Producer | Alexa Geiger |
| Realizador | Marten Mochel |
| CGI | Victor Portella |
| Editor | Annett Kiener |
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- MARCA:
- Nivea
- AGÊNCIA:
- Publicis One Touch
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- MARCA:
- Nivea
- AGÊNCIA:
- Publicis One Touch