Rice-A-Roni - "The Flavor Says It All (2)"

Mekanism

Mekanism New York, Estados Unidos

1180

Marca: Rice-A-Roni
País: Estados Unidos

Anunciante: Quaker Oats

Titulo	The Flavor Says It All (2)
Agência	Mekanism
Campanha	The Flavor Says It All
Anunciante	Quaker Oats
Marca	Rice-A-Roni
Data da primeira Transmissão/Publicação	2022 / 5
Sector Empresarial	Arroz, massas, verduras e cereais desidratados
Filosofia	"The Flavor Says It All" The next campaign for Rice-A-Roni’s Heat & Eat rice. This latest work comes after the success of Mekanism and Rice-A-Roni’s first campaign, Micro-rave, where Mekanism was brought on to modernize the 70-year old jingle. After releasing the song as an audio on TikTok with the branded hashtag #MicroravewithRoni, the challenge went viral and saw over 2.2M hashtag challenge submissions. “The Flavor Says It All” will run from now until August 7 across YouTube, Spotify, Pinterest and Instagram. The campaign focuses on a family’s reaction to tasting the rice, but the video is silent and all thoughts are subtitled because the flavor says it all.
Tipo de Mídia	Interatividade
Comprimento	15 seconds
VP, Chief Marketing Officer (CMO)	Kristin Kroepfl
Sr. Director of Marketing	Michelle McAlister
Marketing Director	Jing Cheng
Brand Marketing Associate	Keyuri Parmar
Chief Creative Officer	Ian Kovalik
Director criativo	Bryan Davis
Senior Copywriter	Guy Olson
Sr. Art Director	Alice Xiang
Co-Founder & CEO	Jason Harris
Managing Diretor	Tor Edwards
Group Brand Director	Kristina McCauley
Brand Director	Loulou David
Brand Manager	Avery Allen
Chief Strategy Officer	Ambika Pai
Group Strategy Director	Dayna Uyeda
Head of Media	Carrie Dino
Associate Media Director	Jessica Chen
Senior Producer	Meghan Miller