Jose Cuervo - "Tip it Forward"

Mekanism

Mekanism New York, Estados Unidos

1641

Titulo	Tip it Forward
Agência	Mekanism
Campanha	Tip it Forward
Anunciante	Tequila Cuervo La Rojena, S.A. de C.V.
Marca	Jose Cuervo
Data da primeira Transmissão/Publicação	2022 / 5
Sector Empresarial	Bebidas espirituosas
Filosofia	For two years in a row, Jose Cuervo has shown up to Cinco de Mayo as an industry leader with their #CincoToGo and #TipsyforCinco campaigns. This year marks the first Cinco de Mayo in three years where consumers will be celebrating on-premise with their friends, so Cuervo and independent creative agency Mekanism (creative AOR) wanted to reward them with an engagement idea that acknowledges the hard-working people in the service industry and helps consumers show bartenders and waitstaff extra gratitude.
Tipo de Mídia	Interatividade
Comprimento	49 seconds
President/CEO	Jason Harris
Director executivo criativo	David Horowitz
Director criativo	Victor Monclus
Director assistente criativo	Tim Noble
Director assistente criativo	Aimee Brodbeck
Design Director	Philip Cheaney
Director of Animation	Richard Krolewicz
Junior Art Director	Nuri Park
Managing Diretor	Tor Edwards
Group Brand Director	Jonica Reed
Brand Director	Alla Makagon
Brand Supervisor	Barbara Bell
Chefe de produção	Blake Jones
Senior Producer	Shakil Uddin
Senior Producer	Emily Jaslove
Produtor	Rinny Shim
Head of Business Affairs	Keri Catanzano
Chief Strategy Officer	Ambika Pai
Group Strategy Director	Ben Philips
Senior Strategist	Hannah Lewman
Associate Communications Strategy Director	Mani Schlisser
Director of Project Management	Sean Gilleylen