Titulo | The Flavor Says It All (1) |
Agência | Mekanism |
Campanha | The Flavor Says It All |
Anunciante | Quaker Oats |
Marca | Rice-A-Roni |
Data da primeira Transmissão/Publicação | 2022 / 5 |
Sector Empresarial | Arroz, massas, verduras e cereais desidratados |
Filosofia | "The Flavor Says It All" The next campaign for Rice-A-Roni’s Heat & Eat rice. This latest work comes after the success of Mekanism and Rice-A-Roni’s first campaign, Micro-rave, where Mekanism was brought on to modernize the 70-year old jingle. After releasing the song as an audio on TikTok with the branded hashtag #MicroravewithRoni, the challenge went viral and saw over 2.2M hashtag challenge submissions. “The Flavor Says It All” will run from now until August 7 across YouTube, Spotify, Pinterest and Instagram. The campaign focuses on a family’s reaction to tasting the rice, but the video is silent and all thoughts are subtitled because the flavor says it all. |
Tipo de Mídia | Interatividade |
Comprimento | |
VP, Chief Marketing Officer (CMO) | Kristin Kroepfl |
Sr. Director of Marketing | Michelle McAlister |
Marketing Director | Jing Cheng |
Brand Marketing Associate | Keyuri Parmar |
Chief Creative Officer | Ian Kovalik |
Director criativo | Bryan Davis |
Senior Copywriter | Guy Olson |
Sr. Art Director | Alice Xiang |
Co-Founder & CEO | Jason Harris |
Managing Diretor | Tor Edwards |
Group Brand Director | Kristina McCauley |
Brand Director | Loulou David |
Brand Manager | Avery Allen |
Chief Strategy Officer | Ambika Pai |
Group Strategy Director | Dayna Uyeda |
Head of Media | Carrie Dino |
Associate Media Director | Jessica Chen |
Senior Producer | Meghan Miller |