Titulo | "JERK" |
Agência | Ogilvy Bolivia |
Campanha | "JERK" |
Anunciante | Banco de Crédito de Bolivia |
Marca | BCP |
Data da primeira Transmissão/Publicação | 2019 / 6 |
Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa |
História | Brands are like people, so don´t let yours become a jerk. |
Filosofia | Brands are like people, so don´t let yours become a jerk. |
Problema | All banks think they should sell all their products and atributes in a hardselling way. If you show this as the bank were a person, this person would be a jerk. We are trying to be different and ask people what they want from us through a website www.experienciabcp.com.bo |
Resultado | Thousands of ideas and suggestions in how we can avoid becoming a jerk bank. |
Tipo de Mídia | Televisão |
Comprimento | |
Chief Creative Officer | Henry Medina |
Head Of Planning | Milenka Maldonado |
Designer gráfico | Germán Pongo |
Director de arte | Christian Morales |
Produtor executivo | Pedro Pablo Escobar |
Filmmaker | Claudio Durán |
Advertising Agency | Ogilvy Bolivia |
Produtora | Makina Films |
Supervisor de clientes | Sergio Torrellio |