Ketal - "IT'S A GIRL"

Ogilvy Bolivia

Ogilvy Bolivia La Paz, Bolívia

Marca: Ketal
País: Bolívia

Anunciante: Supermercados Ketal

Titulo	IT'S A GIRL
Agência	Ogilvy Bolivia
Campanha	IT'S A GIRL
Anunciante	Supermercados Ketal
Marca	Ketal
Data da primeira Transmissão/Publicação	2023 / 11
Sector Empresarial	Grandes armazéns, supermercados
Legenda	How crucial is to change in time.
História	When Ogilvy’s team sat down to write the story, they wanted it to be a truth bomb. Ries & Trout's Law of Candor stuff. The truth? If they didn't shake things up fast, they'd lose the sweet connection they still had with the people. So, they crafted this story of a guy making a last-minute decision that turns into a tribute to what could've been – all because he waited too darn long. A wake-up call that's not just staying at home as part of KETAL's new campaign to show off their snazzy logo but something people can adopt. A nudge to think about what needs changing before it's too late. 'Cause brands are like people, and KETAL's not just giving you a new logo; it's giving you some life advice that goes beyond the shopping cart. Henry Medina, Chief Creative Officer of the Agency, summed it up, saying, "It's not just about the new look; it's about stirring up human emotions beyond the checkout line."
Filosofia	How crucial is to change in time.
Problema	It was almost to late to change our brand before our clients leave us.
Resultado	30K + views in the first 48 hours. Best campaign of the week in Merca2.0. Reviews in UK, USA, Mexico, Australia and Colombia in the first day of launch.
Tipo de Mídia	Televisão
Comprimento	162 seconds
Mercado	Bolívia
Chief Creative Officer	Henry Medina
Executive Project Manager	Claudia Rojas
Sr. Copywriter	Gerson Irazabal
Chefe de Digital	Karina Llanos
Graphic Designer	Andrés Vega
Graphic Designer	Germán Pongo