Entre Rodas - "Não É Mito"

Mestiça

Mestiça São Paulo, Brasil

9125

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Entre Rodas
País: Brasil

Anunciante: Entre Rodas

Titulo	Não É Mito
Agência	Mestiça
Campanha	#ITSNOTAMYTH
Anunciante	Entre Rodas
Marca	Entre Rodas
Data da primeira Transmissão/Publicação	2018 / 5
Sector Empresarial	Instituições, organizações não governamentais
Filosofia	For years, people have wondered if it’s fact or fiction that pull-tabs from aluminum cans can be transformed into wheelchairs. To shed some light on this doubt, Mestiça Agency and the On Wheels Institute (Instituto Entre Rodas) launched the campaign #ITSNOTAMYTH (#NÃOÉMITO), demonstrating to people that it is, in fact, possible for pull-tabs to be exchanged for wheelchairs, showing the entire chain of production. The campaign involves the assistance of cooperatives collecting cans and metallurgical companies working with the production of can tabs, eventually sharing the moments when the custom-made wheelchairs are delivered to disabled children between the ages of 5 and 14. Today, the #ITSNOTAMYTH campaign enjoys the support of more than 200 collection points throughout São Paulo, including at companies like Leroy Merlin, Goodstorage and Volkswagen, in addition to public agencies and schools. More than 30 million tabs have been collected, amounting to 30 tons and supplying the material for 10 custom wheelchairs for children. “The Mestiça agency embraced On Wheels’ cause from the very first meeting we had. The fact that 120 thousand children are in need of wheelchairs is frightening, and we decided to use our creativity to help with the mission of making these children’s lives easier”, says Denis Filippini, Mestiça’s partner.
Tipo de Mídia	Televisão
Comprimento	130 seconds
Creative Director	Luiz Parpulov
Head of Art	Eduardo Basque
Director de arte	Eduardo Basque
Director de arte	Marcus Rochah
Director de arte	Fabio Crociati
Director de arte	Van Gus Ribolla
Redator	Rafael Campeao
Redator	Rafael Prioli
Chefe de Digital	Andrew Marino
Digital Art Director	André Marino
Digital Art Director	Felipe Higashi
Digital Art Director	Pamela Gomes
Account	Eduardo Lovro
Account	Tomás Oliveira
Account	Pamella Novaes
Account	Josuel Luna
Media	Willian Barbosa
Planning	Leandro Correa
Planning	Guilherme Freire
Graphic Producer	Carol Lopes
Retouch	Luiz Fasoli
Advertiser	Eliane Lemos
Logístic	Goodstorage
programmatic media	ROIx
Fotógrafo	Johnny
Fotógrafo	Fabiana Stig
Animation Studio	Spirit Animation
Web Production Company	Lab Pix
Filme Production Company	PorqueEu
Director	Gabriel Braga
Produtor executivo	Bruna Ciccarello
Photographer Director	Gabriel Braga
Photographer Director	Maurício Prado
Editor	Bruno Godoy
Pós-Production	Bruno Godoy
Pós-Production	Gabriel Anaraki
Sound Production Company	Lua Nova
Account	Gabriel Borsatto
Director	Lua Collab
Sound Prodcution Company	CANJA Audio Culture
Account	Ana Flor
Audio Director	Lucas Sfair
Audio Director	Filipe Resende
Audio Producer	Levi Mynssen