Ease Labs - "The Beauty Hidden Inside Cannabis"

McCann Health Brazil

McCann Health Brazil São Paulo, Brasil

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Marca: Ease Labs
País: Brasil

Anunciante: Ease Labs

Titulo	The Beauty Hidden Inside Cannabis
Agência	McCann Health Brazil
Campanha	The Beauty Hidden Inside Cannabis
Anunciante	Ease Labs
Marca	Ease Labs
Data da primeira Transmissão/Publicação	2021 / 12
Sector Empresarial	Saúde e produtos farmacêuticos
Filosofia	Situation The scientific use of cannabis still faces prejudice. More and more science has proven the benefits of cannabis drug use for a range of disease treatments with clinically proven results. And, every day, the technology of the Ease Labs laboratory has discovered benefits and evolved as a science the more it observes and learns from its results. Challenge The challenge was to show the beauty behind cannabis as the world knows it and, at the same time, create a concept and a campaign that was joyful and attracted the attention of all audiences. Solution To demystify this prejudice that still exists, we use the microscopic view of cannabis leaves, to take the deeper look that science is capable of. For this we created the concept: the beauty hidden inside cannabis. As a result, a graphic campaign of singular beauty was born, accompanied by the same simplicity and effectiveness as its concept.
Tipo de Mídia	Interatividade
Comprimento	94 seconds
Chief Executive Officer (CEO)	Joao Consorte
Director criativo	Alessandra Gomes
Director de arte	Eduardo Basque
Redator	Fernando Franchim
Produtor executivo	Themistocles Silva
Produtor executivo	Ycaro Prata
Produtor executivo	Jessica Brockestayer
Produtor executivo	Karen Xavier
Director de contas	Ana Padinha
Produtora	Deep Films
Realizador	Thiago Silva
Director de fotografia	Felipe Lion
Editor	Lucas Mello
Colorist	Ricardo Herling
Produtor de som	Studio Tesis
Pós produção	Deep Films
Producer	Ycaro Prata
Producer	Karen Xavier
Global Account Leader	Ana Padinha
Pós produção	Eduardo Basque