Eduardo Basque
Associate Creative Director at The Bloc
New York, Estados Unidos
TituloBeauty Hidden Blue Purple
Agência
Campanha The Beauty Hidden Inside Cannabis
Anunciante Ease Labs
Marca Ease Labs
Data da primeira Transmissão/Publicação 2021 / 12
Sector Empresarial Saúde e produtos farmacêuticos
Legenda The Beauty Hidden Inside Cannabis
História Situation The scientific use of cannabis still faces prejudice. More and more science has proven the benefits of cannabis drug use for a range of disease treatments with clinically proven results. And, every day, the technology of the Ease Labs laboratory has discovered benefits and evolved as a science the more it observes and learns from its results. Challenge The challenge was to show the beauty behind cannabis as the world knows it and, at the same time, create a concept and a campaign that was joyful and attracted the attention of all audiences. Solution To demystify this prejudice that still exists, we use the microscopic view of cannabis leaves, to take the deeper look that science is capable of. For this we created the concept: the beauty hidden inside cannabis. As a result, a graphic campaign of singular beauty was born, accompanied by the same simplicity and effectiveness as its concept.
Tipo de Mídia Imprensa e publicações
Realizador
Director de fotografia
Editor
Redator
Director de arte
Director criativo
Produtor executivo
Produtor executivo
Director de contas
Chief Executive Officer (CEO)
Produtor executivo
Produtor executivo
Colorist
Produtora
Pós produção
Produtor de som

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