Samsung Galaxy S24 Ultra - "Galaxy S24 Ultra Official Film: Instant Slow-mo"

BBH Singapore

BBH Singapore Singapore, Cingapura

5211

Marca: Samsung Galaxy S24 Ultra
País: Cingapura

Anunciante: Samsung

Titulo	Galaxy S24 Ultra Official Film: Instant Slow-mo
Agência	BBH Singapore
Campanha	Enter the New Era of Mobile AI
Anunciante	Samsung
Marca	Samsung Galaxy S24 Ultra
Data da primeira Transmissão/Publicação	2024 / 2
Sector Empresarial	Telemóveis e pagers
Filosofia	BBH Singapore has unveiled a new campaign for Samsung Electronics that launches the Galaxy S24 Series globally. Powered by Galaxy AI, the Galaxy S24 Series takes the old ways and offers us a new effortless way. And once you’ve experienced it, there’s no going back. With Galaxy AI leading the way in this new era of mobile AI, the S24 Series offers a new way to connect, create and get things done. Just like that. The campaign began with a teaser film, Galaxy AI is Coming, which celebrates Samsung’s long history of pushing the boundaries of what’s possible, from pioneering TV phones in 1999 to foldable phones in 2019. The Galaxy S24 Ultra’s Official Film introduces one of its hero features, Circle to Search, developed with Google. Now, Samsung is unveiling a series of seven films spotlighting Galaxy S24’s most revolutionary features. In one of the feature films, we watch as a family persuades a visitor to “let grandpa win”a game of Janggi in an endearing demonstration of Galaxy AI’s ability to translate messages in an instant. In another, a lady giggles while watching her husband being attacked by a shower of water balloons in Instant Slow-mo. And in another film, an assistant effortlessly sums up her rambling boss with the help of Transcript Assist. Samsung and BBH Singapore have begun to roll out the next instalment: a social campaign made up of seven additional films focused entirely on Circle to Search with Google. Developed in partnership with Google, this flagship feature provides a new way for users to intuitively search for anything on their phones with only a simple gesture, and without switching apps. This series will culminate in a 30-second montage showcasing the different ways Circle to Search will change behaviour, enabling new forms of discovery with a simple gesture. Samsung’s global Galaxy S24 campaign will continue to roll out across social, digital, outdoor, and television this month.
Tipo de Mídia	Televisão
Comprimento	35 seconds
Mercado	Reino Unido
Pós-produção	Final Cut
Produtora	Tenthree
Creative Practice Lead	Adam Arnold
Managing Diretor	Sid Tuli
Head of Growth	Goh Si Ying
Diretor dos Negócios	Abbas Zafar
Diretor dos Negócios	Gabrielle Munro
Director de contas	Sheryl Chua
Associate Account Director	Crystal Loo
Account Manager	Angel Fadila
Account Manager	Keren Goh
Executivo de contas	Jenessa Ong
Executivo de contas	Peixuan Soh
Chief Creative Officer	Sascha Kuntze
Head of Art, Creative Director	Gaston Soto
Associate Head of Art	Sid Lim
Director criativo	Charlene Chua
Director assistente criativo	Michael Chin
Director assistente criativo	Chin Wei Hao
Senior Copywriter	Ishan Venkat
Redator	Enkainia Lee
Redator	Judy Au
Senior Art Director	Amos Mak
Senior Art Director	Koon Hoong Muk
Director de arte	SIxin Wu
Director de arte	Grace Wong
Chefe de produção	Chong Wendi
Produtor	Cheryl Tiah
Produtor	Derri Ng
Head of Cultural Strategy	Kyle Duckitt
Senior Strategist	Felicia Ong
Estrategista	Meili Yeo
Produtora	Academy Films
Produtora	Albert Park Production
Produção de som	Fuse Adventures in Audio
Produção de som	Fuse Asia
Produtora	Globetrotter
Produtora	Immigrant
Produtora	Morton Jankel Zander (MJZ)
Produtora	ProdCo
Produtora	Room 121
Pós produção	Strings & Tins
Produtora	The Lift Mx
Produtora	The Mill LA
Produtora	The Mill Seoul
Produtora	The Mill London
Produtora	The Quarry