Chateau Ste. Michelle - "The Great EXchange Anthem"

Team One

Team One Los Angeles, Estados Unidos

2207

Marca: Chateau Ste. Michelle
País: Estados Unidos

Anunciante: Chateau Ste. Michelle

Titulo	The Great EXchange Anthem
Agência	Team One
Campanha	The Great EXchange
Anunciante	Chateau Ste. Michelle
Marca	Chateau Ste. Michelle
Posted	Fevereiro 2023
Sector Empresarial	Bebidas alcoólicas
História	Created in partnership with agency Team One, Publicis Groupe’s fully integrated media, digital, and communications agency for premium brands, Chateau Ste. Michelle is here to help kick the ex-baggage to the curb with Great EXchange. Aimed at celebrating new beginnings, CSM will give people a reason to let go of ex's items with the incentive to celebrate new beginnings and share their experience online. Launching this week, Chateau Ste. Michelle premiered a microsite (thegreatEXchange.wine) allowing people to upload a photo of an ex’s memento along with quick anecdote about its significance. They also can peruse an online gallery populated with other submissions. In EXchange, they’ll be entered into a sweepstakes for a chance to win a CSM Winery Gift Box full of items that will help them to have closure–once and for all. To kick off the promotional period, the first 200 entrants will receive a $100 gift card to use towards Chateau Ste. Michelle’s online store. The promotional period ends on February 13 at 11:59 pm PT, and 50 winners will receive a Winery Gift, which will include a $100 CSM gift card, $150 in LiveNation concert cash, an Apple HomePod Mini, Corkcicle wine tumbler, among other gifts. The campaign was inspired by research showing that more than 3/4th of adults has leftover trinkets from past relationships, in a survey conducted by CSM and Team One of more than 1,000US adults aged 25-55. CSM aims to tap into this audience and bring a fresh, provocative take on Valentine’s Culture–stepping away from the predictable approach to breakthrough with consumers.
Tipo de Mídia	Viral
Comprimento	30 seconds
Associate Director of Business Affairs	Janet Anderson
Social Influencer Engagement Specialist	Deepa Banapur
PR Account Director	Daphne Dobbs
Senior Producer	Amy Gershwin
Senior Producer	Maaren Hall
Content Producer	Matt Hartz
Redator	Abigail Hogue
Associate Director of Program Management	Erik Howerbush
Director de media	Rinku Mahbubani
Director de contas	Sean McGrath
Senior Producer	Sascha Peuckert
Management Supervisor	Kayla Riley
Associate Director of Traffic	Faren Rose
Director executivo criativo	Jason Stinsmuehlen
Supervisor de conta	Mary Toy
Director de arte	Serda Ursan
Legal Counsel	Jessica Vosgerchian
PR Management Supervisor	Ana Werner
PR Senior Account Executive	Jesse Zand
Produtora	Cashford Media
Executive Producer/Founder	Mikey Garratt
Executive Producer/Director/DP	Matt Hartz
Empresa de produção	PXP
Multimedia Director	Bryan Cook
Produtor executivo	Veronica Santana
Senior Producer	Cody Pittard
Finishing Producer	Holland Farkas
Colorist	Adolfo Martinelli
Editor	Vicente Lopez
Editor	Jerad Sloan
Assistant Editor	Jocelyn Wu
Motion Designer	David Silvers
Motion Designer	David Audelo
Biblioteca de Música	Extreme Music
Estúdio de gravação	Margarita Mix
Produtor executivo	Whitney Morris
Operations Manager	Brian Frank
Mixer	Bob Gremore
Mixer	Bruce Bueckert
Assistant	Mike Murzyn
Assistant	Sean Melia
VO	Rachel Li
Video Host	Lionel Sam