Chateau Ste. Michelle - "The No-Goodie Hoodie"

Team One

Team One Los Angeles, Estados Unidos

1511

Marca: Chateau Ste. Michelle
País: Estados Unidos

Anunciante: Chateau Ste. Michelle

Titulo	The No-Goodie Hoodie
Agência	Team One
Campanha	The Great EXchange
Anunciante	Chateau Ste. Michelle
Marca	Chateau Ste. Michelle
Posted	Fevereiro 2023
Sector Empresarial	Bebidas alcoólicas
História	Created in partnership with agency Team One, Publicis Groupe’s fully integrated media, digital, and communications agency for premium brands, Chateau Ste. Michelle is here to help kick the ex-baggage to the curb with Great EXchange. Aimed at celebrating new beginnings, CSM will give people a reason to let go of ex's items with the incentive to celebrate new beginnings and share their experience online. Launching this week, Chateau Ste. Michelle premiered a microsite (thegreatEXchange.wine) allowing people to upload a photo of an ex’s memento along with quick anecdote about its significance. They also can peruse an online gallery populated with other submissions. In EXchange, they’ll be entered into a sweepstakes for a chance to win a CSM Winery Gift Box full of items that will help them to have closure–once and for all. To kick off the promotional period, the first 200 entrants will receive a $100 gift card to use towards Chateau Ste. Michelle’s online store. The promotional period ends on February 13 at 11:59 pm PT, and 50 winners will receive a Winery Gift, which will include a $100 CSM gift card, $150 in LiveNation concert cash, an Apple HomePod Mini, Corkcicle wine tumbler, among other gifts. The campaign was inspired by research showing that more than 3/4th of adults has leftover trinkets from past relationships, in a survey conducted by CSM and Team One of more than 1,000US adults aged 25-55. CSM aims to tap into this audience and bring a fresh, provocative take on Valentine’s Culture–stepping away from the predictable approach to breakthrough with consumers.
Tipo de Mídia	Social Media
Comprimento	15 seconds
Trilha sonora	"Make Mine A Miracle", "Talk All Night Instrumental"
Director executivo criativo	Jason Stinsmuehlen
Mixer	Bob Gremore
Senior Producer	Amy Gershwin
Editor	Jerad Sloan
Director de contas	Sean McGrath
Operations Manager	Brian Frank
Motion Designer	David Silvers
Mixer	Bruce Bueckert
Multimedia Director	Bryan Cook
Associate Director of Business Affairs	Janet Anderson
Motion Designer	David Audelo
Colorist	Adolfo Martinelli
PR Account Director	Daphne Dobbs
Senior Producer	Sascha Peuckert
VO	Rachel Li
Editor	Vicente Lopez
Produtor executivo	Veronica Santana
Assistant	Sean Melia
Assistant	Mike Murzyn
Produtor executivo	Whitney Morris
Content Producer	Matt Hartz
Executive Producer/Director/DP	Matt Hartz
Director de media	Rinku Mahbubani
Senior Producer	Cody Pittard
Management Supervisor	Kayla Riley
Associate Director of Program Management	Erik Howerbush
Social Influencer Engagement Specialist	Deepa Banapur
Senior Producer	Maaren Hall
Redator	Abigail Hogue
Associate Director of Traffic	Faren Rose
Supervisor de conta	Mary Toy
Director de arte	Serda Ursan
Legal Counsel	Jessica Vosgerchian
PR Management Supervisor	Ana Werner
PR Senior Account Executive	Jesse Zand
Executive Producer/Founder	Mikey Garratt
Finishing Producer	Holland Farkas
Assistant Editor	Jocelyn Wu
Video Host	Lionel Sam
Estúdio de gravação	Margarita Mix
Produtora	Cashford Media
Biblioteca de Música	Extreme Music
Empresa de produção	PXP