BMW 1 SERIES - "FACE CITY"

Wunderman Thompson

Wunderman Thompson Boulogne Billancourt, França

10820

Marca: BMW 1 SERIES
País: França

Anunciante: BMW

Titulo	FACE CITY
Agência	Wunderman Thompson
Campanha	FACE CITY
Anunciante	BMW
Marca	BMW 1 SERIES
Data da primeira Transmissão/Publicação	2011 / 9
Sector Empresarial	Automóveis grandes e de luxo
Legenda	NEW BMW 1 SERIES. UNIQUE.
Filosofia	To underline the communication campaign around the launch of the new BMW 1 Series, JWT Paris has conceived a daring viral device that sets the internet user in a unique world, and at is image, in resonance with the 3 lines of the new BMW 1 Series designed to suit all personalities. Based on the “New BMW 1 Series. Unique” signature, Face City offers internet users the possibility to drive in a world full of visual and audio personal references. By uploading his photo, chosen from a facebook profile or taken from a webcam, the internet user dives immediately into the Face City adventure: guided by the new BMW 1 Series and to the rhythm of his own music, automatically selected according to the musical tastes published on the facebook profile, a new city with familiar lines comes out of the ground… The car minds between the streets before rising above the clouds in order to reveal to the internet user, like a satellite picture would, a city built to his facial features. Once revealed, this unique city can be explored indefinitely with the mouse, by zooming back and forth on the map.
Tipo de Mídia	Web site
Pós produção	Circus
Executivo de contas	Axel Grollemund
Executivo de contas	Marie Guillemin
Director de contas	Camille Constantin
Account Manager	Olivier Daban
Redator	Thierry Brioul
Director de arte	Laura Moreau
Director de arte	Laurent Salles
Director criativo	Tanneguy de Thé
Director criativo	Guillaume Cartigny
Director executivo criativo	Ghislain de Villoutreys
Desenvolvimento interativo	Make Me Pulse