Daniela González de la Vega
VP, Social Media Strategy at Media Monks
Mexico City , México
TituloSpotify / Mas Mexa Case Study.
Anunciante Spotify
Marca Spotify
Data da primeira Transmissão/Publicação 2020 / 1
História SPOTIFY + MAS MEXA
Spotify 2018,19,20.

Mexico has a lot of different music styles, and unfortunately, not enough Mexicans were listening to them.

So, for Mexico’s Independence Day, we created a fully integrated digital campaign, based on a site that showed users a percentage of how much Mexican music they listened to. The site also suggested different playlists and Mexican artists, so they could increase their percentage.

Real Time Engagement - Bronce IAB MIXX 2019
Tipo de Mídia Social Media
Director of social media

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