Daniela González de la Vega
VP, Social Media Strategy at Media Monks
Mexico City , México
TituloSpotify: Our Spotify in Common
Agência
Campanha Spotify Campaign
Anunciante Spotify
Marca Spotify
Data da primeira Transmissão/Publicação 2019 / 1
Sector Empresarial Serviços de diversão e lazer online
História To celebrate Valentine’s Day and get users to bond, Spotify chose to do it with what they use the most on the platform: the data. We developed a website that analyzed what users listened to, so they could compare it with the people they love. The site showed them how much music they had in common and also created a playlist with the music that they both listen to.
Tipo de Mídia Case Study
Comprimento
Director of social media

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