Titulo | Spotify: Our Spotify in Common |
Agência | Circus |
Campanha | Spotify Campaign |
Anunciante | Spotify |
Marca | Spotify |
Data da primeira Transmissão/Publicação | 2019 / 1 |
Sector Empresarial | Serviços de diversão e lazer online |
História | To celebrate Valentine’s Day and get users to bond, Spotify chose to do it with what they use the most on the platform: the data. We developed a website that analyzed what users listened to, so they could compare it with the people they love. The site showed them how much music they had in common and also created a playlist with the music that they both listen to. |
Tipo de Mídia | Case Study |
Comprimento | |
Director of social media | Daniela González de la Vega |