| Titulo | Pabaon Sa Buhay (Protection for life) |
| Agência | Saatchi & Saatchi |
| Campanha | Pabaon Sa Buhay (Protection for life) |
| Anunciante | Procter & Gamble |
| Marca | P&G’s Safeguard® |
| Data da primeira Transmissão/Publicação | 2018 / 6 |
| Sector Empresarial | Sabonetes |
| História | The film follows the journey of Norman King through his childhood, leading up to his university graduation. Norman’s story is far from the ordinary – Norman is an Aeta, an indigenous tribe in the Philippines. As the first ever Aeta student to graduate from the University of Philippines, the film showcases the challenges Norman faced throughout his childhood, and how he overcame them with the lessons imparted from his mother, Warlita. While Norman is the hero, the main focus would be on the pabaons (life lessons) that were passed onto him by his mother. |
| Filosofia | The campaign idea is built on the core tension that every parent faces in bringing up their children. Having to balance the desire to keep them close and protected with the need to let them go out and explore the world to learn and grow by themselves. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Director de publicidade | Alex Vogler |
| Chief Creative Officer | Ajay Thrivikraman |
| Regional Creative Director | Noel Henson Orosa |
| Director criativo | I-van Policarpo |
| Regional Creative Director | Theresa Ong |
| Produtor executivo da agência | Shirlie Alexis Tay |
| Director de publicidade | Sue-Kyung Lee |
| Director de publicidade | Kiran Gotur |
| Director de publicidade | Ajay Sampath |
| Director de publicidade | Carissa Limcaoco |
| Head Of Planning | Jordan Price |
| Planeador | Josh Roth |
| Executive Vice President | Natalie VanderVorst |
| Diretor dos Negócios | Sharmista Nagarkatti |
| Diretor dos Negócios | Maninder Bali |
| Account Manager | Daniel Hejl |
| Produtora | Prodigious Singapore |
| Produtora | Unitel x Straight Shooters |
| Realizador | Pepe Diokno |
| Pós-produção | Kraftw5rkz Singapore |
| Colorist | Corey Brandon Spykerman |
More Work
SEE ALLSummer Static Stations
- MARCA:
- Old Spice
- AGÊNCIA:
- Leo Burnett Singapore